Nike Case Analysis Essay

QUESTION 1- Prior to the â€Å"Game Changing† proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to â€Å"Game Changing† initiative, I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally, in a scope-driven strategy, resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity requires the collaboration of the existing business units with the corporate strategy. Prior to the â€Å"Game Change† proposal, Nike was an initiative-driven organization, product group and business units work together on major marketing events but then go back to their silos as soon as the common goal is accomplished. Nike focus on product improvement, it has organized its core business around a product orientation, with primary business units focuse d on their main competencies. In other words, Nike’s strategic integration contributes to the support of the strategic push of the company’s core business. Furthermore, Nike’s business units represented the lead dimension of the matrixed organization structure. Within Nike’s matrixed structure, the business units dominated decision-making and priority setting. Members of different business unit teams only collaborated across business unit boundaries commonly to support short-term projects as such World Cup and Olympics. The cross-communication, sharing, and transferring of resources among business units is conducted in order to meet Nike strategic desire to optimize innovation and execution around its primary products. As an example, prior Game changing, Nike ‘strategic integration did not support redirection; Nike’s marketing strategy was focus on products and product innovation. According to Nike managers, it was difficult to gain the support of all the business units in ongoing strategy preceding the Game changing initiative. To make the matter even more challenging business units were much disintegrated; each business unit had its own timelines of bringing product to market, making collaboration harder. Functional representative were not always involved in vital business activities. Nike’s structure did not support ongoing strategy. This prevented Nike from recognizing opportunities. QUESTION 2-How would you describe the new strategy for Global Woman’s Fitness? The â€Å"Game Changing† strategy is crucial in the women’s fitness segment since it focuses on  providing vertical integration of all products within the segment rather than having products developed separately without a common vision. The new strategy proposed by the â€Å"Game Change team put’s Nike in a strong position to capture significant market shares do mestically, as well as in emerging markets where women had traditionally have not been allowed to participate in sports are now finding it acceptable to do so. This new strategy gives women’s fitness its own category of focus, instead of the focus being on product divisions such as footwear and apparel. Nike had traditionally organized its business around footwear, apparel, and equipment. Integration between these three business units was inconsistent at best. The goals of the â€Å"Game Change† proposal was to reorganization and take a more consumer-oriented approach to the market to give customers holistic collections of everything they want and need in a particular sports category. This required Nike to breakdown its product-oriented silos and collaborate on a more formal, ongoing basis. The reorganization also reflected a change in Nike’s corporate strategy. The elevation of women’s fitness to a major focus for the company was a substantial victory to proponent of this initiative, those who recognized the potential of women market, and had been fighting for the increased prominence of this market segment for years. For Nike female consumers are the core of a new organizational product and marketing strategy aimed at finding ways to capture the women’s sport market after years of failure. QUESTION 3-What was the biggest external barrier facing Nike? Nike external barriers are its consumers, retailers, and competitors. Nonetheless, the biggest Nike’s external barrier was consumers, trying to be clear on what they wanted exactly, that would lead to want to buy from Nike. Nike discovered that they had to get much more specific regarding what is different about dance versus running and so forth. Nike faced off against a handful of traditional but well respected brands in the women’s footwear market, also a lot of new and smaller competitors. Nike led the market in some categories, but not other. As an example, Reebok dominated the market in women’s aerobics, but Nike led in women running from the market share and revenue perspective. Fundamentally, no firm controls the market. For this reason, Nike competitors appeared to be rethinking their positioning in the space. Retailers were also other external barrier, the retailers Nike sale to are  locked into their own of doing business. It would not be easy for them conform to Nike’s collection of creating â€Å"a store within a store† for Nike’s products. The game changing team would have to work with their supplier to make sure that they had the product available together. REFERENCE: †¢Burgelman, R, Christensen, C & Wheelwright, S 2009, 5th Ed., Nike’s Global Women’s fitness Business: Driving Strategic Integration, Mc Graw-Hill, America,pp. 1213-1234

Ethics and Placebo Trials Essay

Placebo trials are experimental trials that involve the administration of a substance that does not really have any effect on the individual’s system. This means that it is a neutral trial that will have neither positive nor negative effects on the physiology of the person it is administered on. Whatever positive benefits may be derived out of placebo trials are merely therapeutic and may arise from the potency of the power of suggestion. These trials are most often used in randomized control trials in investigating the effectiveness of a specific treatment. (Miller and Brody, 3) However, with the rise of the use of such trials, there have been many more questions raised. Are these placebo control trials indeed necessary? What ethical issues are raised with the implementation of placebo trials? The debates regarding the ethicality of placebo trials in investigative research continue to rage across the scientific community. The discussion has become so complex that the sides taken regarding the matter have evolved to more than just â€Å"yes† or â€Å"no† to the question of placebo ethicality. There have been numerous aspects of placebo trials that have undergone the scrutiny of those directly involved with fields utilizing these trials. The main aim of this paper is to understand the obligations of medical practitioners who are employing placebo trials in their own scientific investigations of the effectiveness of various treatments. What ethical standards should these individuals, physicians and the like, take into consideration when conducting investigative researches with placebo trials? Glass and Waring The main problem with a physician’s utilization of placebo trials for investigative purposes is the fact that they are part of the profession that involves the assurance of optimal health for their patients. Some of the researchers and critics exploring the ethical holds on medical practitioners with regards to placebo trials have looked at it from a legal standpoint. Glass and Waring (582) indicate that they have foundâ€Å"no legal precedent allowing physicians to ‘opt out’ of their professional obligations because they are researchers in addition to being physicians†. It is emphasized that the physician must do all in his power in order to insure that the client receives all possible modes of treatment that would maintain or enhance his or her health. As a researcher, the physician is viewed as a fiduciary, a person delegated with power that will be used for the benefit of another person and who is held legally against the highest standards of conduct. The physician-researcher as a fiduciary, then, has a moral ascendancy over his or her patient-subject. (Glass and Waring, 578) This means that a placebo trial that would involve having the physician-researcher observe the null effect on the health of a patient-subject and at the same time have knowledge of the betterment of the health status of patient-subjects in the other experimental trials. (Glass and Waring 579) Thus physician’s are now ethically compromised and even legally liable for their utilization and continuation of the placebo trial. Knowing that there is a treatment that could improve the health of those in the placebo arm of the experiment but not applying that treatment on the participants in that arm indicates their sacrifice of the health of those participants for the scientific progress afforded by research data. The ethical responsibility of the physician-reseracher, therefore, is in the fact that clinical studies of treatment effectivity make use of participants who have been diagnosed with the specific medical condition hoped to be treated by the experiment’s procedure. Hawkins Hawkins (484) states that the true problem faced by physician-researchers is a moral one. The moral norms and societal dictates placed upon those in the medical profession involve the fact that they need to be able to give a sick person all the possible chances of being treated. However, Hawkins (484) points out that this moral responsibility is limited. She states clearly â€Å"researchers do not owe effective treatment to everyone around them. † (473) The obligations of a physician to his or her patient are enclosed within a given framework, that of the physician-patient relationship. In order for such a relationship to be established, the physician must come into agreement with the client that he or she will indeed act as one half of that relationship. The same agreement must be made on the part of the client. Although this agreement may not be explicit, it is nevertheless positively acknowledged by both parties. (Hawkins, 476) There is, according to Hawkins, no ethical dilemma in a physician-researcher’s use of placebo trials. Just because these researchers have had medical training and have taken a medical oath does not mean that they are always in the role of a physician. These are individuals that have many other different roles as fathers, mothers, non-practicing physicians, friends and the like. The role they take as a researcher, therefore, does not mean a continuation of their role as a physician. (Hawkins, 479) The obligations of an individual in the role of a researcher is separate from his or her role as a physician thus their obligation in placebo trials involves simple assurance that the participant will not be harmed by the procedure that will take place. Miller and Brody Some critics of placebo control trials state a weakness in therapeutic obligation of physician researchers as the main grounds of contestation of the ethical foundations of the said trials. Miller and Brody (8) state that even when based on the principles of clinical equipoise, an ethical basis of assigning participants in different experimental arms which involves disagreement among experts as to the effectiveness of either arm, therapeutic obligation is still a weak attack against the ethics of placebo trials. The individuals who knowingly participate in experiments with placebo arms are not exploited as long as no harm befalls them. Also, they are aware that they enter the experimental set-up as participants in a research and not as patients of the researchers who happen to also be physicians. (Miller and Brody, 5) Miller and Brody thus state that â€Å"placebo trials are not unethical just because they withhold proven effective treatment†. (6) It is thus seen that the responsibility and obligation of the researcher with regards to the ethicality of placebos is not in their therapeutic obligations as physicians. However, this does not mean that placebo trials are completely ethical. This also does not mean that researchers are devoid of ethical obligations to their participants assigned to placebo arms of the investigative experiments. The ethical obligation of the researcher in placebo trials is the same as that of researcher in any clinical trials. This involves the proper acquisition of informed consent from the participants. Also, researchers must be able to assure the fact that participants will not be exploited or put in harmful situations. Miller and Brody also insist that researchers must first establish that the investigation has scientific merit and that scientific merit is increased with the implementation of the placebo trial. (8) Analysis and Argument All three articles assessed above have merit and, at the same time, also have faults. Glass and Waring (582) stating that no legal precedents were found that indicated physicians were no longer tied to their professional obligations is faulty. In much the same way that a lawyer does not have to give counsel to every jaywalker he or she sees, the physician likewise does not have professional obligation over individual’s whose relationship to him is simply that which exists between researchers and participants. I also disagree with Hawkins’ statement that morality is what binds the physician thus the use of placebo trials is not unethical. What is ethics but a concept in the realm of morality? Yes, there are standards and regulations with regards to ethical conduct. However, as a whole, ethics is based on morality thus a moral problem is, in fact, an ethical problem. The middle ground taken by Miller and Brody also seems to be misled. A placebo trial is not equivalent to other clinical trials. It involves factors that are not present in other trials, such as the exposure of the participants to neutral treatment. In other clinical trials, there is still exposure to some form of treatment thus there is an effort to aid the participant. I believe, however, that physician-researcher’s obligations to the patient-participant, is limited solely to the relationship of researcher and participant. The role taken by the individual is not that of a physician but that of a researcher. The participants are also aware that they enter into the experiment not as patients but as participants. Although they are not given the chance to undergo possibly effective treatment, it is not the moral obligation of the researcher to insure that they do. Even if, for example, a person persists to smoke, I am not morally or ethically obligated to make sure that he or she stop. Placebo trials are valid research designs and should not be stopped simply because of a feeling that it is unfair to those who, in the first place, willingly submitted themselves to the experiment’s conditions. Works Cited Glass, Kathleen G. , and Waring, Duff. â€Å"The Physician/Investigator’s Obligation to Patients Participating in Research: The Case of Placebo Controlled Trials. † The Journal of Law, Medicine & Ethics 33 (2005): 575-585 Hawkins, Jennifer S. â€Å"Justice and Placebo Controls. † Social Theory and Practice 32 (2006): 467- 496. Miller, Franklin G. , and Brody, Howard. â€Å"What Makes Placebo-controlled Trials Unethical? † The American Journal of Bioethics 2(2002): 3-9

Historical Memory Essay Example | Topics and Well Written Essays - 750 words

Historical Memory - Essay Example He graduated in the year 1948 with a B.A. degree from the same college his father and grandfather attended. Martin went ahead and attended Crozer theological seminary for three years studying theology (Asselin, 6). After completion of his studies, he was elected the president of a senior class, which was predominant with whites. He graduated with a B.D. in 1951, which won him a scholarship from Crozer College and enrolled in Boston University. After completion of his studies, he received a degree in 1955, after completing his residence doctorate in 1953. While in Boston, Luther met his wife, with whom they bore two sons and two daughters. In 1954, he became a pastor and a rights activist until his assassination on 4 April 1968. Even though slavery was banned in the United States in the late 19th century, the institutions in the country discriminated people according to race. This was often referred to institutional racism, where African Americans were oppressed in the country. In the mid 20th century, many African Americans were occasionally mistreated even in public (Asselin, 10). For instance, the African Americans were forced to use separate schools and public utilities. On the other hand, the superior and well-established utilities, facilities, and schools were reserved for the whites. This was a daunting situation, especially to the African Americans, constantly known as blacks. For many decades, African Africans had been engaging endless fights to establish an all-inclusive society without segregation and discrimination. Apparently, they made some progress. The efforts of the African Americans were enhanced by Martin Luther as he started raising awareness of the public to racism, discrimination, and segregation in the country. His ostensible objective was to enhance racial equality across the nation. However, he had other objectives, which included raising awareness in the grassroots. As such, the people in the grassroots

Use of forensics in the court system Essay Example | Topics and Well Written Essays - 250 words

Use of forensics in the court system - Essay Example Scientists also act as professional witnesses involved in the presentation of evidence. In courts, the magnitude of the crime determines the frequency of usage of science in the court systems. Scientific applications are increasingly used in common crimes including car theft and burglary. With the availability of DNA evidence, the uncovering rate goes up by 30 percent (Desportes, 2008). Forensic discipline can successfully convict criminals, and also pardon innocent people. The Forensic Science Service meets the forensic needs of precise police investigations. The agency dealt with thousands of cases in 2005, and the agency staffs appeared as expert witnesses in courts cases in over 2,000 cases. These experts include individuals such as psychologists, medical doctors or welfare professional (Starling, 2007). Scientific techniques used in forensic science do not need to pass formal tests for the admissibility of evidence derived from it in the courts; that task belongs to the judges. Courts have the discretion of using vast and latest technological and scientific knowledge in their activities. Forensic science successfully convicts criminals or pardon innocent people (Desportes, 2008). Forensic science does not lack it flaws, and its applicability in criminal justice needs reforms. Reforms are necessary to ensure accurate and fair criminal system. Reforms are necessary to improve objectivity, independence and reliability of forensic study. Common perceptions concerning forensic analysis as an objective and precise science obscures the fact that forensic science involves flexible interpretations by individual, professional analysts. However, with implementation of reforms, forensic science is a valuable tool that for the court justice system in its endeavor of seeking justice and

Obesity Research Paper Example | Topics and Well Written Essays - 5000 words

Obesity - Research Paper Example Obesity is considered as a major problem in the United States for many decades. The rate of obesity prevalence has multiplied in the last few decades of the last century. However, in the past few years the percentage growth of fat people in the US has declined to some extent. Since obesity can give rise to several serious health problems and even can cause death, therefore it is very important that every year the obesity rate of Americans be monitored. Every year the National Health and Nutrition Examination Survey (NHANES) studies the health conditions and nutritional levels of American people including both adults and children. To make proper assessment this program includes both interviews and physical diagnosis (CDC, 2014). According to NHANES conducted for the year 2009-2010 several facts came to light – 1) In 2009-2010, there were more than 33 percent of adults and almost 17 percent of the youth who were considered to be obese, 2) the prevalence rate of obesity remained constant with the previous year 2008-2009 in case of both adults and children, 3) the prevalence of obesity between men and women was not different in 2009-2010, 4) the older people are more inclined towards obesity than the young adults (Ogden et al., 2012, p.1). Table 1 shows the prevalence of obesity among adult men and women from 20 years to over 60 in the year 2009-2010. Table 2 shows the prevalence of obesity among boys and girls in the age range of 2-19 in the same year. Among adult Americans, in the year 2009-2010 there were 41 million women and 37 million men who were obese. However, among adolescents between 2 to 19 years, more boys (approximately 7 million) than girls (more than 5 million) were obese. Moreover, the study showed that in between 1999-2000 and 2009-2010, the prevalence of obesity had increased among men but there was no major change among women. In the year 1999-2000, 27.5 percent of men were obese and this figure increased to 35.5 in the year

EMR(ELECTRONIC MEDICAL RECORD) Research Paper Example | Topics and Well Written Essays - 750 words

EMR(ELECTRONIC MEDICAL RECORD) - Research Paper Example discussion will focus on various issues ascribed to the process of converting paper-based health records into electronic health records (Hamilton 2009). Specifically, the discussion will focus on conversion of problem-oriented paper-based medical forms into electronic health records. It is quite challenging to provide the exact period of time that is usually required to convert a paper-based health form into an electronic health record. However, there are various issues that may be taken into consideration in order to estimate the amount of time that may be consumed in this process. In my case, the process of conversion may take approximately six weeks. This is based on the fact that the process may entail scanning of the paper-based problem-oriented health forms, which are generally easy to read and record. This period is also based on the volume of paper-based health records that have been kept in the health facility overtime. Moreover, the number of persons involved to facilitate this process is taken into consideration. In the case that the health facility decides to use a different approach i.e. physically typing in the information recorded in the paper based problem-oriented medical record, a relatively longer period of time may be consumed, but this may a lso depend on the number of persons involved to facilitate the process. There are various challenges associated with converting paper-based health records into electronic health records. The first challenge that may be experienced in this case is the fact that introduction of a new data management may prove to be a challenge to the staff in the health facility. This may occur with regard to understanding of the modus operandi of information technology. Another challenge that may be experienced with the process of converting paper-based oriented medical forms into electronic forms is high resource use. To begin with, the process may require use of extra financial resources majorly used to purchase the IT

Decisions in Paradise Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Decisions in Paradise Paper - Essay Example Kava is a struggling community that needs the influx of foreign investment in order to jumpstart their economy. A major investment from Capital One in Kava could help reduce the unemployment rate in Kava. Issues There are several issues that must be considered prior to making a full time commitment in Kava. The government of Kava has very limited resources. The company would not be eligible for any economic incentives. Despite the little government support that Capital One would get in Kava the expectations of the government are very high. The population demographics of the island could hurt the ability of the firm to recruit sufficient workers. In Kava 50% of the population is under the age of 15. Capital one is completely against child labor. â€Å"It is estimated that approximately 240 million children worldwide are the victims of child labor† (Sinha, 2007, pg.1). The population of Kava is composed of a wide mix of races including indigenous, Chinese, African, French, and A mericans. Such a wide mix of races could lead to issues such as cultural and language barriers. Another constraint related to the composition of its population is the fact that half the population is indigenous. People that are raised in indigenous tribes tend to have less formal education than people that are raised in the city and suburbs. The economy of Kava is very unstable. One of the biggest concerns regarding Kava is that the region is highly susceptible to natural disasters. The country is a high risk for tidal waves, tsunamis, typhoons, hurricanes, tornados, floods, fires, earthquakes, and volcanic eruptions. The region is at risk of terrorism from within and outside the country. Kava suffers from human health issues including a high incidence of HIV/ Aids and high risk of avian flu outbreaks. The high incidence of HIV among the population could raise the medical plan expenses of the company. Another potential risk associated with Kava is the threat of oil spills. In order for the company to operate in Kava it would need disaster insurance. Due to the high propensity of the region towards natural disasters Capital One would need to purchase disaster insurance. If any insurance company is willing to sell insurance coverage the premiums are going to be high. The company would have to create contingency plans in the event of a disaster. The possibility of prolong operational shutdowns is very high. Problem Statement Capital One is interested in expanding in Kava. The company feels that it is important to support the economy of struggling communities. Kava is a community that poses many issues including threat of natural disasters, high incidence of HIV, and high underage population. A problem statement for Capital One in Kava: Capital One needs to establish a presence in Kava while at the same minimizing the risk associated with the region. Stakeholders Perspective There are many different stakeholders groups that Capital One must consider in its expansi on plans to Kava. The government of Kava is an important stakeholder to consider. Kava needs the cooperation of the government in order to get all the permits to create a company in Kava. A second stakeholder group is the indigenous population. The company must respect the unique culture of the Indian tribes. A third stakeholder group is the American population living in Kava. As an American company Capital One should care about employing American citizens abroad that

Adaptive Landcapes Essay Example | Topics and Well Written Essays - 250 words

Adaptive Landcapes - Essay Example Besides, Lansing (2009) also affirmed that with the use of ecological simulation, cultural as well as historical analysis modeling, the priests in the temples reflected the manner in which the water can be used in the different landscape of production. Hence, it can be affirmed that the book is a comprehensible narration of technical and social aspects of water management in Bali (Lansing, 2009). Ulun Danu Batur (a.k.a. Pura Ulun Danu Batur) was built during 1926 and is the second most important temple of Bali, which is dedicated to Dewi Danu. The temple comprises of nine different worship areas and contains around 285 different shrines and pavilions. The temple is donated to the goddesses of water, holy springs, and agriculture among other spiritual symbols of Bali. In the Balinese Hindus religion, Dewi Danu is referred as water goddess. She is one of the two ultimate deities of the Bali tradition who commands Balinese lakes, which is an important source of water and sustenance (Bali Safari and Marine Park, n.d.). Green revolution indicates the period between 1940’s until late 60’s, on which, the productivity of the agriculture has significantly increased due to high amount of advancements in the production of chemical fertilizers, artificial herbicides as well as the pesticides. Moreover, the advancements made it possible to increase the productivity of nutrients, which correspondingly increased the yield (Fitzgerald-Moore & Parai, n.d.). GoogleMap. (2015). Map of Mt.Batur. Retrieved from https://www.google.co.in/maps/place/Mt+Batur,+South+Batur,+Kintamani,+Bangli+Regency+80652,+Indonesia/@-8.2008252,115.3564797,12z/data=!4m2!3m1!1s0x2dd1f403ce5a1e5d:0x8851b0c51ddaa2eb GoogleMap. (2015). Map of Lake Batur. Retrieved from

Gender Issues Research Paper Example | Topics and Well Written Essays - 1250 words

Gender Issues - Research Paper Example of discrimination, gender, and roles among men and women as those that influence our day-to-day activities and what traits we pick to interact with other people. Gender is the state of being either male or female; hence, discrimination in gender refers to the prejudicial treatment of someone because of his or her gender. Gender discrimination, according to most researchers, is most likely to be experienced at place of work rather than anywhere else. Gender discrimination at work place includes in hiring, promotion, demotion, unequal pay or benefits, harassment, hostile work environment or firing. The New York Times relates to gender issue the fact that Hillary Clinton was not appointed the Vice President, but Joe Biden appointed. Her backers and supporters seemingly perceived this as gender discrimination. That remains largely arguable. Even so, some authors, such as Wollstonecraft, have argued that women are systematically degraded by receiving the trivial attentions, which men think it manly to pay to the sex, when, in fact, men are insultingly supporting their own superiority." Such feelings elaborate the masculine discrimination that cle verly elevates the stature of men in the society. Sex is commonly used by men degrade women and make them feel inferior to them while still making sure that they do not rise above them. Lesbians, Gay, Bisexual, Transgender, and Queer (LGBTQ) people have not yet been openly accepted by the society. Pew Research Center shows that, 92% of the LGBTQ persons say that today society has become more accommodating and more than half of them believe that by the end of the decade, more people will accept them. Recent legislation passed in different states in the country, allowing and legalizing these groups of people, is a sign that finally the society is embracing them. The church, which has been a strong advocate against them, is finally warming up to them. The recent appointment of a gay clergy has shown that the groups’ advocacy

Personality psychology Essay Example for Free

Personality psychology Essay Abstract Carl Gustav Jung has influenced many facets of modern psychology and counseling with his unique spiritual approach to personality theory. Herein lies a biographical address of Jungs life, a comprehensive overview of the principle tenets of his personality theories, and a Christian evaluation of his work. Specific attention is given to comparing and contrasting Jungs theory of a collective unconscious with a Christians understanding of the spiritual world. In addition, a guide is provided to Christians looking to mine Jungs work for techniques that might help their clients, while at the same time avoiding others that cannot coincide with orthodox Christian beliefs. EVALUATING JUNG FROM A CHRISTIAN PERSPECTIVE Evaluating Jung From A Christian Perspective Carl Jung lived a very interesting life, and has provided the fields of psychology and counseling with valuable perspective and insight. A modern Christian psychologist or counselor would do well to mine Jungs theories for useful application today. The difficulty is found in moving past Jungs cloud of mysticism and properly applying orthodox Christian beliefs to Jungs work. The Life Story of Jung Boyhood Carl Gustav Jung was born in 1875 in Kessnil, Switzerland (Jung, 1989). It is quite telling that very early in Jungs autobiography he describes how he came to his understanding of Jesus as a boy. Jung (1989) described how the natural dangers around his home led to untimely deaths, how his father presided over these funerals, and how Jung lost trust in Jesus because Jesus allowed or caused these people to die. He admits, â€Å"In later years and until my confirmation, I made every effort to force myself to take the required positive attitude to Christ. But I could never succeed in overcoming my secret distrust† (Jung, 1989, pp. 13-14). Jung wrote his autobiography while he was in his eighties and only a few years before he died. Either Jung was a little boy particularly sensitive to his faith, or as an old man he superimposed some of his mature hostility to Christianity onto his memories of early life. Either way, it seems Jung would admit that he was never a Christian. Another strange phenomenon in Jungs early life was a strange experience he described as occurring while he was around eight or nine years old and playing on a favorite rock he had: Often, when I was along, I saw down on this stone, and then began an imaginary game that went something like this: â€Å"I am sitting on top of this stone and it is underneath. † But the stone also could say â€Å"I† and think: â€Å"I am lying here on this slope and he is sitting on top of me. † The question then arose: â€Å"Am I the one who is sitting on the stone, or am I the stone on which he is sitting? † (Jung, 1989, p. 20) It is possible to dismiss this event as a childs whimsy and miss the significant dissociative quality that affected Jung. As if Jung anticipated this, he follows this memory with another even more emphatic. He carved a two-inch long manikin out of his school ruler, dressed it, made a stone for it, and secretly hid it in his attic (Jung, 1989). His thoughts show how divided and anxious his personality had become. â€Å"No one could discover my secret and destroy it. I felt safe, and the tormenting sense of being at odds with myself was gone† (Jung, 1989, p.21). This introspective dialogue confirms Jung struggled with a personality disorder himself. Young Adulthood and Parents Not surprisingly, these two themes of distrust toward Christianity and an increasingly manifest disorder continued into Jungs formative years. â€Å"As a school boy, Jung began to experience himself and be convinced that he was both the child he objectively seemed to be and also an authoritative wise old man who had lived in the eighteenth century† (Sollod, Wilson, Monte, 2009, p. 157). According to Sollod et al. (2009) while trying to understand himself, Jung also struggled with understanding his parents and his home life. Jungs father was a pastor of the Swiss Reformed Church who struggled with his own faith, and his mother seemed to possess two personalities. Sometimes she was a sweet mother and wife, and at other times she was a â€Å"witch, prophetess, and seeress who communicated with spirits† (Sollod et al. , 2009, p. 157). The two themes most obvious in young Jung are the same two themes that dominated the lives of his parents. EVALUATING JUNG FROM A CHRISTIAN PERSPECTIVE Adulthood. Later, Jung (1989) proved to be a good student and was considering a career as a medical man when he was strongly influenced by paranormal events in his house. Curious, he began to attend seances with his family and included these events in his doctoral thesis. After finishing that, Jung (1989) says, â€Å"On December 10, 1900, I took up my post as assistant at Burgholzi Mental Hospital, Zurich† (p. 111). It was there Jung became interested in the mentally ill and Freuds work. Freud and Jung became close, and Jung learned much from Freud. However, a bitterness developed between them and they began to break apart. Sollod et al. explains: By 1913, the break with Freud and the Freudians had become permanent. As we have seen, this period also signaled Jungs development of the most distinctive aspects of his own theorizing and his own personal voyage into the depths of what he termed the â€Å"collective unconscious. † (2009, p. 159) From this association and then public break with Freud, Jung and his ideas began to gain in popularity. He began to develop many independent theories in addition to the collective unconscious, but the basis of his personality theories remain rooted in Freudian thought. Still, most of Jungs theories were inspired from his own personal, spiritual experiences (Boa, 2004, p. 97). Jungs Theories The Collective Unconscious It is good to begin discussing Jungs theories in relation to his break with Freud. We can draw from our understanding of Freud the concepts of psycho-sexual unconscious drives, repression, and the id, ego, and superego to gain an understanding of where Jung began. Jung looked deeper into the concept of the unconscious and found a collective element there: If we analyze the persona we remove the mask and discover that what appeared to be an individual is at bottom collective. We thus trace â€Å"the Little God of the World† back to his origin, that is, to a personification of the collective psyche. Finally, to our astonishment, we realize that the persona was only the mask of the collective psyche. Whether we follow Freud and reduce the primary impulse to sexuality, or Adler and reduce it to the elementary desire for power, or reduce it to the general principle of the collective psyche which contains the principles of both Freud and Adler, we arrive at the same result: namely, the dissolution of the personal into the collective. (Jung, 2008, p.38) Jung believed this collective unconscious was a natural result of the evolutionary process in humans, and therefore â€Å"is morally and aesthetically neutral and should not be regarded as an enemy to be avoided† (Boa, 2004, p. 97). Christian Response To The Collective Unconscious Jungs collective unconscious might excite the Christian who is thinking of the biblical descriptions of angels, demons, heaven, hell, and the entire spiritual world. Is Jung tapping into a part of all of us that comprehends these spiritual things? Both the Christians understanding of the spiritual world and Jungs collective unconscious are unseen. And both views believe all humanity participates or will participate in their unseen world. However, Jungs view is specifically amoral, whereas Scripture describes Gods revealed morality for humans in the material world and angels and demons in the spirit world (2 Pet 2:410 NASB). For the collective unconscious to encompass all the Christian understands about the spiritual world, it would have to be under Gods authority and therefore moral. A Christian understands God as eternal, omnipotent, omniscient, and omnibenevolent, and thus God would have sovereignty over the collective unconscious if it did exist. In addition, a Christians understanding of the spirit world is that it exists as a real space even though it cannot be seen. A Christian believes this spirit world cannot be entered by a human voluntarily. These two beliefs are antithetical to Jungs understanding of the collective unconscious. Not only does Jung claim to have voluntarily entered the collective unconscious, but much of his later work is based on his return from this place including a mysterious little red book. His writings in that red book were very different from most of his professional work: Instead, the book was a kind of phantasmagoric morality play, driven by Jungs own wish not just to chart a course out of the mangrove swamp of his inner world but also to take some of its riches with him. It was this last part – the idea that a person might move beneficially between the poles of the rational and irrational, the light and the dark, the conscious and the unconscious – that provided the germ for his later work and for what analytical psychology would become. (Corbett, 2009,  ¶ 16). The orthodox Christian is forced to conclude that Jungs theory of a collective unconscious has no bearing on the reality of the spiritual world. Archetypes Jung, however, believed in the reality of the collective unconscious and devoted much of his life to its experience and study. From this work came his understanding of archetypes. He defined archetypes loosely as primal images and experiences shared in humanitys unconscious world (Sollod et al. , 2009, pp. 161-162). These archetypes include names such as the Mother, the Trickster, the Shadow, the Hero, the Anima, and the Animus. Freud believed archetypes on the unconscious side and instincts on the conscious side combined to drive a human (Boa, 2004, p. 159). Or, put another way, Daryl Sharp (2001) explains an archetype is â€Å" a universal tendency to form certain ideas and images and to behave in certain ways. Instincts are the physiological counterparts of archetypes† (p. 14). The general and inclusive nature of the collective unconscious and archetypes made Jung popular among secular and religious spiritualists. Here was a theory they could united behind and put its tenets to work in a practical psychology. Christian Response To The Archetypes Jung easily used the idea of archetypes to interact with Christianity. All of the major historical figures and many icons associated with Christianity can all be explained through archetypes. However at its core Jungs creation of archetypes is not compatible with Christianity as Boa (2004) explains: Disagreement exists among theologians as to whether Jungs system repudiates or is compatible with Christianity, some arguing that it undermines biblical authority, and others claiming that it illuminates and enhances the Christian message. However, the psychological interpretation of Christianity in works like Symbols of Transformation and Answer to Job denounces the scriptural portrait of Yahweh and Christ and rejects traditional Christianity as inadequate for modern culture. (p. 101) The orthodox Christian must not reduce God to the status of one archetype among many, and is encouraged to view the historical figures mentioned in the Bible as literal. One may also study Jung further to read of his aversion to orthodox Christianity more clearly. Word Association Test. Whereas Freud relied on hypnosis and forcing a subject to concentrate to draw out unconscious tangles in a person, Jung developed a word association test. Jung would provide the subject with a card with a stimulus word written on it, would ask the subject to respond to the word, and would record reaction times. This method was very successful in identifying unconscious problems. Jung would later improve on this technique to measure more physical responses from the subject (Sollod et al. , 2009, p. 148). Christian Response To The Word Association Test. Jungs word association test would be improved on and expanded to the many different versions of psychological tests we see today. This method, and methods like it, are useful in determining where a client might need to focus or might be hurting and not realize it. This test would be particularly useful with children or with clients who are unaware of the nature of their psychological baggage. Unlike the incompatable differences associated with the collective unconscious and archetypes theories, the word association test is a useful tool that any Christian should consider. The Introvert and the Extrovert. Jung also developed a model for understanding personality types by observing the differences between Freud and Adler. Jung believed there was a continuum between introversion and extroversion and that everyone fell on a different place on that continuum. Jung also broke those two general types into more specific types, and used this model to fit personalities into categories (Sollod et al. , 2009, pp. 166-171). Later Hans Eysenck, influenced by behaviorist and cognitive schools of thought regarding personality theory, expanded on Jungs ideas of introversion and extroversion. He performed tests that partially confirmed the basis of Jungs descriptions, and then described how the ideas Jung postulated had been around since the times of ancient Greece. Nevertheless, Eysencks evaluation and expansion of Jungs work has led to an understanding of personality types that is useful today Sollod et al. , 2009, pp. 501-506). In addition, â€Å"Web sites based on the dimensions Jung outlined have proliferated, and one can find a number of well-researched tests of Jungian types. Foremost among these are the Myers-Briggs test and the Kiersey temperament survey† (Sollod et al. , 2009, p. 170). Christian Response To The Introvert and Extrovert Types Similar to the word association test, Jungs formulation and the subsequent development of personalty type theories based on introversion and extroversion are helpful diagnostic tools. While observing the view that a human does not completely fit into a single personality type, and humans personalities change, these tools should be utilized in a modern psychology or counseling setting in addition to usual methods. A Christian can counsel another Christian with scripture in truth and love while better understanding that client in terms of their general personality bent. Summary There is no doubt that Carl Gustav Jung lived a troubled life and regularly interacted with the occult. Were he alive today, its likely the fields of psychology and counseling would treat him more as a patient than a contributor. Nevertheless, his ideas and views help shape each of those fields and influenced many others who also helped shape those fields. A Christian would do well to mine Jungs life and work through a filer of orthodox belief. Even though Jung was a nonbeliever, a troubled man, and was hostile to orthodox Christianity, his unique insights are still useful in doing Gods will in todays world. After studying Jung, a counselor is better equipped to help people. References Boa, K. (2004). Augustine to Freud: What theologians psychologists tell us about human nature and why it matters. Nashville, TN: BH Publishing Group. Corbett, S. (2009, September 16). The Holy Grail of the Unconscious. The New York Times. Retrieved from http://www. nytimes. com Jung, C. (2008). The Conception of the Unconscious. In M. W. Schustack H. S. Friedman (Eds. ), The Personality Reader, (2nd ed. , pp. 36-40). Boston, MA: Pearson Education, Inc. Jung, C. (1989). Memories, Dreams, Reflections. New York: Vintage Books. Sharp, D. (2001). Digesting Jung: Food for the journey. Toronto, ON: Inner City Books. Sollod, R. N. , Wilson J. P. , Monte C. F. (2009). Beneath The Mask? : An introduction to theories of personality (8th ed. ). Hoboken, NJ: John Wiley Sons.

Welfare Provision Of Community Care And Health Social Work Essay

Welfare Provision Of Community Care And Health Social Work Essay The Welfare state in Britain as we know it was formed in the twentieth century but its origins can be traced back to mediaeval times; welfare was delivered collectively, free of the state many local churches ran hospitals; however the word hospitals should not be understood in todays terms. In mediaeval times these places were communities. Were the sick, frail and elderly in particular were looked after. Back then Parishes in Britain had a responsibility to their poor, In 1598 Elizabeth I, passed an Act for the Relief of the Poor, this is known as The Elizabethan Poor Law. It offered the poor some protection, and less sturdy beggars were sent back to their parish of origin for help, every parish appointed overseers of the poor who were responsible for setting up parish houses for those unable of supporting themselves and finding work for the unemployed. Around the time the industrial revolution came, the rapid population growth and development of the towns, and the first experience o f modern unemployment, along with this came increasing poor rates, In 1833 Earl Gray Prime Minister, set up a Poor Law Commission to scrutinise the working of the poor Law system that had been put in place in Britain. In his report published in 1834, the Commission made several recommendations to Parliament. As a result, the Poor Law Amendment Act was passed. (The poor Act of 1598 continued till 1948) This Essay will discuss the theories in social policy, which underpin welfare provision and to what extent have these theories influenced the delivery of welfare services and met the demands of a changed and changing society this essay will also examine the welfare provision of Community care and Health. The Poor Laws were very much disliked, a great deal of the development of social services in the 20th century including means tests, health care and national insurance were designed to avoid having to rely on them and in many industrialised societies social exclusion and poverty are alleviated to some degree by the introduction of a welfare state. The majority of industrialised and industrialising countries in the world today are welfare states, this means that the state plays a central role in the provision of welfare; it does this through a system that offers benefits and services to ensure that peoples basic needs such as Income, Housing, Education and Healthcare are meet. The welfare state has a daunting task of managing the risk faced by people, over the duration of their lives such as: Job loss, old age, sickness and disabilities, the level of welfare services and spending vary from country to country, a number of countries have a highly developed welfare systems and allocate a large proportion of their national budget to them, over the years there are many theories and Political views on welfare and are often divided into right and left wing views over the welfare state and some have shaped the policies that we have in place today. The right wing: is against public provision of welfare and are for residual welfare They are seen as individualist on the other hand the left wing: is for public provision of welfare and residual welfare and are seen as collectivist, however this is not so straight forwards as it first seems this might also be dependent on The positions that might be held by people. There is an individualistic left wing, and a collectivist right wing. Many right-wingers accept the principle of institutional welfare, and many left wingers are uncomfortable about institutional measures, like student grants or earnings-related pensions, which favour richer people over poorer ones, Left-wingers however support social security (which enable people to buy food in the private market) rather than soup kitchens (which are more of fern than not publicly provided). The main political perspective of welfare positions are: The Marxist, The Conservatism and The Liberal individualism. The Marxist: Marxist core beliefs are that welfare concentrates principally on its relationship to the exercise of power. Marxist argues that welfare has been developed through the strength of working-class resistance to exploitation they further argue that the state can be seen as an instrument of a complex set of systems which reflects the contradictions of the society or as a ruling capitalist class or at least a pert of it. The Conservatism: Conservatives core beliefs lie in the importance of the social order. This is reflected in a respect for tradition, an emphasis on the importance of religion, and a stress on the importance of inequality such as inequalities of caste or class Conservatives believe that Welfare is a secondary issue and the basis for structured social relationships., The Liberal individualism: Liberalism believes that the premise that everyone is an individual, and that individuals have rights. They mistrust the state and they also believe that society is likely to regulate itself if state interference is removed. The liberalism central core belief is freedom. All freedoms are not equally important; their main values and concerns are with certain particularly important freedoms, such as freedom, of worship, of speech, and. of assembly. The welfare state stretched further under the pre First World War, from the outset the Liberal governments principle emerged that the state should eliminate the worst causes of poverty and introduced a number of policies these included: Health, Housing, Education, Pensions and unemployment insurance and minimum wage boards and other measures on a strictly limited scale, these minimum standards had been introduced to give a basic level of assistance which was assumed no one would be allowed to fall below, the principle of a national minimum standard of life looks very different today form how the legislations and public policy was originally formulated, it was an attempt to prevent destitution and to deal with poverty. In 1911 the first National Health Insurance Act was passed, Lloyd George, Liberal Chancellor of the Exchequer assured employers it would ease the unsettled workforce and in turn would raise productivity by reducing sickness absence. World war one put a temporarily halte d workers growing militancy. With the womens work force increased the factory workers produced an even greater mood for change and with the horrific suffering soldiers coming home from war blind and with out limbs other suffering from mustard gas poising, In 1917 Lloyd George, by now prime minister, warned: that the Russian revolution has already inspired workers across Europe. Lloyd George Argued The working class will be expecting a really new world. They will never go back to where they were before the war. He promised a land fit for heroes, he was hoping to convince workers that life would improve without them following their Russian cousins. In todays society we have been increasingly aware of the many diverse needs of people needing help from a partly or non finical kind these would include: the blind, the deaf, long term sick and the handicapped, single parent families, unmarried mother, and newly arrived emigrants est. Although the principle of a national minimum standard of life is still in place it has immensely improved in comparison over the last 90 years. The British political history of social policies since 1940s have been many and varied, before the 1945 elections some new social policies had already been put in place there were three critical developments that took place during the second world war, the early drive towards the establishment of a national health service, the Beveridge Report and the Butler education act of 1944. The Beveridge Report one of many efforts to plan for the forthcoming peace, it was widely acknowledged within Coalition Government that after the war Brittan would need to rationalise and improve its income maintenance policy; the report itself was a combination of detailed proposals for a comprehensive social insurance system and significant needs for future social policy. Beveridge described the road to social reconstruction after the war as involving Slaying the five giants of Want, Disease, ignorance, squalor and idleness. The report had set down, had three conditions that were necessary to the development of a satisfactory system of income maintenance. The introduction of setting up a comprehensive health and rehabilitation service, a system of family allowance and the maintenance of full time employment, at the time these accompanying conditions made more political impact than the social insurance proposals. The Beveridge Report (1942) The Beveridge Report launched the introduction of the Welfare State. The core reforms included: The Education Act 1944 provided free secondary education for all children. The Family Allowances Act 1945 provided universal benefits for families with two or more children. The National Health Service Act 1946 provided free and universal health care. The National Insurance Act 1946 provided unemployment and sickness benefits. The Children Act 1946 gave local authorities to set up social work for children. Beveridge social insurance proposal involved flat rate benefit payments to the unemployed, widows, pensioners and the sick. This was a fixed amount for individuals with additions made for dependants with no graduation In relation to past earnings however this was to be funded by flat rate contributions from the insured, their employers and the state. Health On the 5 July 1948, The National Health Service started (The National Health Service Act 1946) The NHS was based on principles unlike anything that had gone before in health care.  It was a historic achievement; however at that time majority of doctors were opposed to the idea, they believed that they would lose money as a result of it. Their belief was that their professional freedom would be jeopardised i.e. Doctors believed they would treat fewer private patients and the outcome meant they would lose out financially. Added to this was a strong belief that the NHS would not allow patients to pick their doctor however this was not to be the case and 95% of all of the medical profession joined the NHS. Others countries at that time still tended to rely on insurance based schemes Before the introduction of the National Health Service (NHS), family doctors (General Practice) charged for their service. The majority of families that were Low-paid asked for a GP as a last choice, often they had to borrowing money from their families, neighbours or the pawnbroker to pay the bill. However more affluent workers paid into Friendly Societies as insurance. In some parts of Brittan, workers joined together to pay a doctor with a weekly stoppage out of their wages. The trade unions also organised clubs like this were the worker could see a GP when they were sick the trades unions realised that keeping a healthy work force was more hands on tools. Some cottage hospitals were built with workers contributions, particularly in mining areas like South Wales. However the NHS was to be financed almost 100% from central taxation.  Bevan regarded this as a crucial part of the scheme that the rich should pay more than the poor for comparable benefits and People could be referred to any hospital, local or more distant also everyone was eligible for care, even people visiting the country or temporarily resident. Care was entirely free at the point of use. This proved to be a costly mistake as the government underestimated the demand on the NHS with most people it proved to be extremely popular as it quickly found that its resources were being used up from NHS earliest days it seemed to be short of money the annual sums that had been set aside for glasses and for treatment such as dental surgery were quickly used up. The  £2 million put aside to pay for free spectacles over the first nine months of the NHS went in six weeks estimates of the cost of the NHS were soon exceeded and within three years some although prescription changes and denta l charges were subsequently introduced a charges of one shilling (5p) and a flat rate of  £1 for dental treatment. This was a small amount if you compare the price of a prescription in the United Kingdom today is  £7.20 per item. The cost of NHS dental care most courses of treatment cost  £16.50 or  £45.60. The maximum charge for a complex course of treatment is  £198. The government had estimated that the NHS would cost  £140 million a year by 1950. In fact, by 1950 the NHS was costing  £358 million. Over the years the NHS went through many rough periods over finances and in the 1970s things managed to go from bad to worse, Brittan was in the gip that can only described industrial unrest It was the decade of strikes, piles of rotting rubbish on the street and electricity shortages for thousands of people the 70s was a time when people were just trying to make ends meet in difficult economic conditions, when industrial action hit the NHS and Financial problems also hit the service in 1978 and 1979 as oil shortages in the winter of discontent took hold. This was not help when the consultants went up in arms over the proposals to reduce the amount of private work they undertook. The 1970s started the ongoing debate on the best way for the NHS to evolve. With this in mind GPs introduced the first charter to encouraging the growth of primary care in the UK match local health authority boundaries with the new boundaries created in local government. A new system of distributing the resources of the health service more evenly was also implemented in 1974, a few months later a Royal Commission was appointed to look into the problem. The NHS was slowly changing its mind set looking at people as customers and not as patients and turning towards private investors to help fund and shape the NHS; however before the introduction the first wave of 57 NHS Trusts came into being in 1991and By 1995 all health care was provided by trusts. The majority of family doctors were given budgets to buy health care from NHS trusts and they could also buy health care from the private sector this scheme was called GP fund holding. Patients of GP fund holders were often able to obtain treatment more quickly than patients of non-fund holders. Becoming a NHS trusts this was the new future was to be a provider in the internal market, health organisations, independent organisations with their own management, competing with each other. . Community care Community care as we know it today came in the 1950s and 1960s; this was the result of political realism and progress in the understanding of mental health and the treatments now available this also includes social changes civil rights campaigns and a rise in the patients rights movement, moving away from the isolation of the mentally ill in old Victorian asylums towards their re-integration into the community. The 1959 Mental Health Act encouraged the development of community care and abolished the distinction between psychiatric and other hospitals. This was seen as the biggest political change in mental healthcare in the history of the NHS, During the 1960s the populist continued to move against the big hospital institutions Psychiatrists questioned traditional treatments for mental illness, with the introduction of new psychotropic drugs also meant patients could be more easily treated outside of an institution. Enoch, the former health minister was dubbed by some as the Father of Community Care; he argued that mental hospitals were effectively prisons, preventing the patients return to normal life. Powell also belief that community care would be cheaper than hospital care the new district general hospitals contributed to the reduction in the number of beds in mental hospitals from 150,000 in the mid-1950s to 80,000 by 1975. The Mental Health Act 1983 set out the rights of people admitted to mental hospitals, the introduction of legislation would give the mentally ill more rights allowing them to appeal against committal. In 1984 Sir Roy Griffiths led a government inquiry into community care, after the murder of social worker Isabel Schwarz she had been killed by her former client. In 1998 Sir Roy Griffiths report outlined the Community Care: Agenda for Action was the forerunner to the Community Care Act of 1990, major legislation which sets out the basis for community care as we know it today. The government invested an extra  £510m in mental health services in England, Frank Dobson the then Health Secretary said the extra  £510m for NHS mental health services over the following 3 years would add to the  £180m announced for social services care of the mentally ill. This would include a revision of the controversial care in the community policy. He also told the House of Commons that mental illness was not an obscure, minority concern, but affected one in six people at any one time. The  £700m will be broken down with at least  £500 million being ear-marked within for targeted change in the way services are delivered, around  £120 million will be spent on new and effective drug therapies and  £70m will go towards training mental health nurses and psychiatrists, and other care and clinical staff. The governments drive to Modernising Mental Health Services strategy document included a new national service framework it laid out guild lines on how they can best treat people and it clearly spelt out the range of services needed for the mentally ill. The new strategy included: More mental health beds, more supported housing and hostels, More training for health workers, Improved services for adolescents and young people Access for the mentally ill to the NHS Direct helpline Access to new mental health drugs More day centres for the mentally ill and more outreach teams and a 24-hour crisis teams. In the last five years mental health services in England is going through an unprecedented change. A Government programme has been launched to improve on the quality of mental health care, and improve the mental well-being of people in England; the policy has implementation guides and good practice examples. New Horizons: a shared vision for mental health is a comprehensive initiative that will be delivered by ten national Government departments. New Horizons forms an alliance of, local communities and individuals and the voluntary sector and professionals, to work towards a society that values mental well-being as much as physical health and it outlines the benefits of unlocking the benefits of well-being in terms of physical health, educational attainment, employment and reduced crime and in turn reducing the burden of mental illness. Conclusion

Exemplification Essay: Euthanasia Should Be Legalized -- Exemplificatio

Jack has just been in a serious car accident. He is suffering from brain damage and paralysis. His family does not want him to live the rest of his life this way, but do they have a choice in ending the pain and suffering of their loved one? According to most state governments and countries, the answer is no; however, there is method allowed in some states to stop the pain and suffering for both the patient and his family. This method is called euthanasia. Euthanasia is the deliberate, painless killing of persons who suffer from a physically or emotionally painful or incurable disease or condition. Euthanasia is illegal in most countries and few doctors practice it, but it is a decision that seriously ill or injured people and their families should be allowed to make. Jack is unable to do anything. He cannot walk, talk, or even kiss his wife and kids goodnight. Imagine the pain that Jack and his family are going through. His family would much rather see him be put to rest than to watch him suffer the rest of his life. Would you be able to live your life this way? Many people would not be able to, and that is why euthanasia is an important choice to have. It would prevent the family from a lifetime of suffering because the family would not have to see the ill person suffer and they would know that they did the right thing by ending the misery. The major advantage of euthanasia is that it prevents a person from having to endure the rest of their life in pain. There is no appropriate reason that a person who is suffering from an incurable disease or condition should have to spend the rest of his or her life that way. If their family agrees with them, then the patient’s suffering should be put to an end. Many peop... ...d on a patient who wants the help. Would you want to live the rest of your life the way Jack has to, and would your family want you to? The only way in which this can be prevented is euthanasia. If you would not want to spend the rest of your life suffering, how can we expect anyone else to? Works Cited â€Å"Let Death Be My Dominion.† The Economist. Oct 16, 1999. 353 (1999): 89-92. Proquest. Online. 19 Nov. 1999. Daniel, Caroline. â€Å"Killing with kindness.† New Statesman. 126 (1997): 16(3). Infotrac. Online. 19 Nov. 1999 Emanuel, Ezekiel J. â€Å"Death’s Door.† The New Republic. 220 (1999): 15-16. Proquest. Online. 19 Nov. 1999. Gillon, Raanan. â€Å"When Doctors Might Kill Their Patients.† British Medical Journal. 318 (1999): 1431-1432. Proquest. Online. 19 Nov. 1999. â€Å"Suicide.† Clinical Reference Systems. Jul (1999): 1421. Infotrac. Online. 2 Dec. 1999. Exemplification Essay: Euthanasia Should Be Legalized -- Exemplificatio Jack has just been in a serious car accident. He is suffering from brain damage and paralysis. His family does not want him to live the rest of his life this way, but do they have a choice in ending the pain and suffering of their loved one? According to most state governments and countries, the answer is no; however, there is method allowed in some states to stop the pain and suffering for both the patient and his family. This method is called euthanasia. Euthanasia is the deliberate, painless killing of persons who suffer from a physically or emotionally painful or incurable disease or condition. Euthanasia is illegal in most countries and few doctors practice it, but it is a decision that seriously ill or injured people and their families should be allowed to make. Jack is unable to do anything. He cannot walk, talk, or even kiss his wife and kids goodnight. Imagine the pain that Jack and his family are going through. His family would much rather see him be put to rest than to watch him suffer the rest of his life. Would you be able to live your life this way? Many people would not be able to, and that is why euthanasia is an important choice to have. It would prevent the family from a lifetime of suffering because the family would not have to see the ill person suffer and they would know that they did the right thing by ending the misery. The major advantage of euthanasia is that it prevents a person from having to endure the rest of their life in pain. There is no appropriate reason that a person who is suffering from an incurable disease or condition should have to spend the rest of his or her life that way. If their family agrees with them, then the patient’s suffering should be put to an end. Many peop... ...d on a patient who wants the help. Would you want to live the rest of your life the way Jack has to, and would your family want you to? The only way in which this can be prevented is euthanasia. If you would not want to spend the rest of your life suffering, how can we expect anyone else to? Works Cited â€Å"Let Death Be My Dominion.† The Economist. Oct 16, 1999. 353 (1999): 89-92. Proquest. Online. 19 Nov. 1999. Daniel, Caroline. â€Å"Killing with kindness.† New Statesman. 126 (1997): 16(3). Infotrac. Online. 19 Nov. 1999 Emanuel, Ezekiel J. â€Å"Death’s Door.† The New Republic. 220 (1999): 15-16. Proquest. Online. 19 Nov. 1999. Gillon, Raanan. â€Å"When Doctors Might Kill Their Patients.† British Medical Journal. 318 (1999): 1431-1432. Proquest. Online. 19 Nov. 1999. â€Å"Suicide.† Clinical Reference Systems. Jul (1999): 1421. Infotrac. Online. 2 Dec. 1999.

Marilyn Monroe :: Biography

Marilyn Monroe was recognized as the â€Å"Blonde Bombshell.†(4) She was well known throughout the world in the 1940’s and 1950’s. Marilyn’s childhood was rough but she rose above it by becoming an actress and model. Norma Jean Mortenson, more famously known as Marilyn Monroe was born on June 1st, 1926 at 9:00a.m in Los Angeles, California. (1, 4) She was born into foster care therefore she never knew her mother or her father. (2) Marilyn’s mom was Gladys Monroe Baker Mortenson. (6) When Marilyn was born her mom was sent to an institution for mental health on behalf of her being diagnosed with paranoia schizophrenia. (6) Marilyn says â€Å"I knew I belonged to the public and to the world, not because I was talented or even beautiful, but because had never belonged to anything or anyone else.†(8) This quote reflects on how she was treated and also how she felt when she was in foster care. When Marilyn was a child she felt unwanted, she would try to replace her mother and father through marriages and attaching herself to her foster families. (9) When Marilyn was young she was molested by her mother’s new husband. (10) This event caused her a lot of emotional and physical scar ring. Later on in Marilyn’s life, she decided to change her name to Norma Jean Baker. (1) Marilyn dropped out of high school her sophomore year. (6) Girls in her time rarely attended college but Marilyn studied at UCLA. (2) Marilyn was most widely known for her acting and modeling career. She received her nickname, Marilyn Monroe, by accident when she didn’t succeed as a girl-next-door at 20th Century-Fox. (30) Marilyn appeared on her first magazine cover in 1944. (5) Her acting career didn’t take off until the 1950’s. (2) Her first movie was called â€Å"The Asphalt Jungle†; she acted in many more movies after that. (2, 6) She got annoyed playing the role of the dumb blonde so she moved to New York City and studied acting with Lee Strasberg. (2) Following this, she signed a seven year contract with 20th Century-Fox. (6) Marilyn’s fame was greater than any entertainer in her time, as a result of this she attracted enormous amounts of media and paparazzi. (6) Marilyn got caught in several sticky situations. She was very close to John F. Kennedy and the Kennedy family as a whole. (5) It was rumored that she was having an affair with John F.

Japan and Korea Essay -- History Historical Korea Japan Essays

Japan and Korea Did Japan modernize or exploit Korea? Scholars have debated this question with vigor throughout this century. I do not believe the answer is so black and white. While looking at the history of the colonization, evidence of both should appear. The word colonization alone generally means to move into another people’s land and exploit resources. However, positive results can appear during a negative situation. Regardless of what point of view an individual takes, there is no doubt that Japan has dramatically influenced Korea. This is common with most nations in the industrialization period or the modernization period. Think about it, every treaty endorsed between nations leads to policy change. The lessons learned from previous agreements, aid in creating new policies. Korea, suggested by Cummings, was a buffer zone between China and Japan. China acted as the big brother or role model for Korea. Culture, language values and society itself developed by free choices made by the Korean government. However, China was always ready to step in if Korea seemed to get to powerful or weak. Cummings makes this relationship sound as if everything was all right as long as Korea depended on the aid of China and respected China’s dominance of the region. Japan although at times respected China’s power believed that if Korea would consider themselves equal to China Japan could take the role of the regional superpower. Japan also, at times thought they were superior to both China and Japan and should incorporate them both into the Japanese empire and at times had been fairly successful in dong so. Many factors allowed the Japanese colonization of Korea. For one, Korea had adopted an isolationist philosophy early in its history. Cummings has said many times that when you landed in Korea the first question asked was â€Å"when are you leaving?† In addition, Korean tradition did not place a high value on trade. Cummings went on to say that Korea was the only place that when a profit was made, it was not a joyous occasion. Do not be misled by that statement that would leave one to think that Korean people were inferior and should be exploited, for I do not believe that at all. The Confucianism heritage did not believe in profit. However, equitability was not forbiddened. Such led to the tributary and cultural exchanges between Korea and China. These beliefs... ...er Japanese control, as well as to keep Korea profitable for Japan. Did Japan modernize Korea? No. Did the Japanese aid in the beginning of Korea’s industrialization period? Yes, the infrastructure and technology forced upon Korea definitely gave the Korean people a foundation to industrialization. The problem I have in saying that Japan modernized Korea is that modernization in general has a positive connotation. I do not want to become a victim to the cliches of one race blaming another for certain hardships. However, I propose this question, Did the Japanese occupation lead to positive modernization of Korea or the divisiveness that has haunted Korea for almost fifty years? I will not say that if Japan did not invade Korea that Korea would be unified today, or am I willing to say that another country would not have tried to colonize Korea. I do believe that Korea when their society was ready would have mobilized themselves to become an industrialized nation. I also believe that when they would have come to that point that they would have enjoyed the same type of success in growth rate that was present from the late 1960’s. The only difference is when would Korea start.

Compare and Contrast: A&P and Everyday Use Essay

A&P is a short story written by American writer John Updike. The story takes place during the summer in a small New England town where everything seems ordinary and gray. The story stars Sammy a nineteen-year-old boy working the checkout line of grocery store by the name of A&P. Sammy is working one day when in walks three teenage girls, wearing only their bathing suits. He is quickly infatuated by the scene for it is not one he comes across to often and begins to watch the girls closely. Sammy pays close attention to the appearance of the girls naming each one according to how he views them, there is â€Å"Plaid† the chunky one who got her name due to her swimsuit, â€Å"Big Tall Goony Goony† who he describes as attractive but falling short to â€Å"Queenie†, the girl who Sammy seems to be most infatuated with, she is the most striking out of the bunch getting her name due to being the leader of the group. Sammy pays close attention to the three girls all the way to the point where they finally come to his register where they are confronted by his manager Lengel a very conservative man who ask the girls to come with their shoulders covered the next time they wish to enter his store. This sparks Sammy to quit and to chase the girls outside where to his surprise are gone. Everyday Use is a short story written by American author Alice Walker. The story takes place in the late 1900’s in the south in a house that was rebuilt after it was burned down by a ferocious fire. The story stars Mama a big-boned woman with hands that are rough from years of physical labor that is poor and uneducated due to never being given the opportunity to break out of her rural life, she is also the story’s narrator. Mama and her daughter Maggie who is shy and self conscience due to her being burned and scarred by the fire that took down their house wait outside their home for the arrival of her older daughter  Dee who is the exact opposite of Maggie being that she is educated and quite confident. Dee arrives at the home of her mother with not only a new man, but a new look, she is very colorful and into her â€Å"heritage†. Mama, Maggie, Dee, and Dee’s male friend have dinner in which Dee tells Mama what she’s been doing with herself and ends with Dee wanting to leave with the butter churn. The butter churn isn’t the only item which Dee would like to leave with, she also wants two quilts made by her ancestors, but Mama says no for they are promised to her sister Maggie. Dee leaves the house outraged telling her mother she doesn’t understand her heritage. Two scenes that I feel share a common message is Sammy’s decision to quit A&P and Mama’s decision to not let Dee have her way and give Maggie the quilt. Both characters decided this would be their time to take a stand against something they felt was not right. For Sammy it was a decision driven by his lust for Queenie, for Mama it was finally saying no to the daughter who she feels unappreciated by. Sammy’s decision ends with him having no job and no women, but a better sense of what he wants in life which is a desire to get away from the norm that is his job and town and go out and experience opportunities beyond his limit. Mama’s decision had the opposite effect of what Sammy’s had, she not only grew closer to her daughter Maggie, but she  realized that she’s happy being the woman she is, she doesn’t have to change herself . Mama is proud of her life and of being a practical hardworking woman. Both A&P and Everyday Use are similar in the fact that we have characters struggling to find out what it is they want from their lives, but are different in the sense of what the characters actually realize they want.

Advertising Essay

Every day, whether watching tv, listening to the radio, or driving in the car, people encounter all sorts of advertisements. For as long as most can remember, advertising has been all over the place, and over time it has weaved its way into the day to day lives of society. The use of advertising is to grab one’s attention and to persuade them of something, usually to buy a service or a product. And whether we realize it or not, negatively or positively, advertisements affect people psychologically. Some of them use bright colors, others use statistics, and some use humor to grab one’s attention. One such advertisements comes from the gym, Planet Fitness. Planet Fitness attracts members by use of humor and by appealing to the physical and financial needs of the ‘average joe’ in their advertisements. In this commercial, there are young, fit women walking around the locker room talking about how hot they are and how hot they think each other are, all the while a normal woman of a little older age sits in her towel and witnesses their conversation. You can tell that she’s clearly uncomfortable with being in the situation. She then goes on to tell the fitness instructor â€Å"†¦ And that’s why I don’t like gyms† and the instructor responds with â€Å"Well, we’re not a gym. We’re Planet Fitness†. So they understand that not everybody that goes to the gym is a big muscled hunk, and that sometimes it can be a little uncomfortable being around people that are like that. The way that Planet Fitness is built and the way in which they carry themselves, is that they make the customer feel that they are what’s most important to the company. They care about making you feel comfortable while being able to exercise in a public gym. Planet Fitness also understands that not everybody is made up of extra money. This is taken from the Planet Fitness website, â€Å"We don’t have any salespeople, and we don’t bother with all the extras like juice bars and childcare that drive up costs and can make a gym membership seem more like a car payment. Instead, we’ve boiled our business down to the things that you really want in a health club – clean, stylish, hassle-free facilities that are filled with tons of brand-name cardio and strength equipment, and a lot of happy people. If you’re looking for a comfortable, friendly place to exercise, and like a great deal, then you’ll love Planet Fitness. † (http://www. planetfitness. com/About-Planet-Fitness-Gym). They offer memberships for just ten dollars a month, which is an amazing bargain compared to other big name gyms such as the YMCA or 24 Hour Fitness. By offering cheap rates, it creates a great incentive for somebody to exercise at Planet Fitness. Lastly, Planet Fitness seems to appeal to women in this advertisement. It’s socially acceptable to say that women are looked at as being more sensitive than men when it comes to their appearance and body image. So in this particular ad, they show that the â€Å"normal† woman is very very uncomfortable in the locker room and it’s actually a deal breaker for her when it comes to going to the gym. So by showing this advertisement, Planet Fitness can attract more female customers just by letting them know that they won’t be judged at the gym and they can exercise with a peace of mind. With all this being said, it can be concluded that the advertisement by Planet Fitness is a successful one. By appealing to people’s wallets and through their understanding of the â€Å"comfort zone†, and having humorous commercials, they’ve established credibility with the public as being a welcoming, friendly gym all at a low cost.

Precision Worldwide, Inc Havard Case Study

SUBJECT: Precision Worldwide, Inc. RECOMMENDATION: My recommendation for Precision Worldwide, Inc. (PWI) is to immediately stop the production of steel rings. PWI then needs to sell the remaining steel rings to at least recoup some of their initial investment. In the meantime they should start producing, selling, and distributing plastic rings to their entire market of customers while attracting new customers who may prefer this new option. CONCLUSION: By changing their production offering to the plastic rings, PWI will create more profit which in turn will keep them ahead of competitors in the industry. The remaining 15,100 steel rings will have to be calculated as a sunk cost. With this new product offering, PWI will be able to acquire new clientele across the globe and still be able to maintain the loyalty of their existing patrons. RESULTS: When PWI sells 100 plastic rings, they are expected to make $838. 25 more in profit than the sale of 100 steel rings. It costs $1107. 90 to produce one hundred steel rings. When that is compared to creating a hundred plastic rings, which only costs $279. 65, it becomes more evident why PWI should switch their product line. Plastic rings are also more durable than their steel counterparts and ultimately a better product overall. APPENDIX: The choice that Precision Worldwide, Inc. must make can essentially â€Å"make or break† them. Hans Thorborg, the General Manager, faces a predicament with how to deal with their existing and the in process inventory. He also has to come to a decision regarding the materials that have been obtained for inventory but PWI did not have the chance to actually process them before the change was made. Before Thorborg can make a decision, there are three main factors that need to be taken into consideration: the opportunity costs, the product substitution, and sunken costs. I would recommend that Precision Worldwide, Inc. immediately start producing the plastic rings that were created by Bodo Eisenbach and halt the production of the steel rings. The sale and distribution of the plastic rings should begin immediately after to all of their branches so that way PWI can start earning profits as quickly as possible. PWI currently has a specialized inventory because the steel rings that they produced were made from a unique type of steel. There would be sunk costs that would ultimately come from the failure of PWI to sell back the specialized steel because of the same features that make the steel unique would in the end be the reason that they are difficult to resell. There is over $390,000 in estimated costs of the specialized unprocessed steel and the already completed rings, as well as steel rings that were a work in process. By immediately stopping production of the steel rings PWI will lose quite a bit of money, but in the long run they will be able to bring in a larger profit and more clientele with the production of the plastic rings. To minimize the amount of that Precision Worldwide, Inc. stands to lose (close to $400,000); they can raise its opportunity cost by bringing to an end the work in process of the specialized steel rings. During the production phase of the new plastic rings, PWI can try to sell all of the remaining steel rings that they have in stock. By doing so, they will be able to decrease the amount of money that they stand to lose when switching product lines. The new profit margin is $828. 25 per hundred rings (Cost of the steel rings $1,107. 90 minus cost of the plastic rings $279. 65). PWI has the potential to earn $1070. 35 per one hundred plastic rings because they are going to be sold at the same price as the steel rings $1350. By completing a product substitution, PWI will help reduce the debt and hopefully increase the amount of sales by generating new customers and maintaining the trust and loyalty of their current clientele. Due to the profit margin being over $1000/100 rings sold, PWI will be able to completely wipe out their debt in a matter of a few months. Although there will be competitors selling other plastic rings, they will be few and far between. PWI will be one of the first companies to sell it therefore obtaining more of the market share and becoming a leader in this field. The fact that PWI is worldwide will prove to be an advantage in generating new clientele in new areas by being the first to have the merchandise in their regions. By creating new clientele, PWI will produce larger profits and hopefully due to the quality of their product offerings, trust and loyalty in the new clientele. Company shareholders will also have more trust in PWI for making a wise decision and eventually increasing the value of their shares. Fortunately for PWI that the profit margin is high enough to offset the quantities of plastic rings that are sold. Since they are stronger and more durable than the steel rings, less plastic rings will be purchased. One of the reasons that Precision Worldwide, Inc. eeds to take the risk in producing the plastic rings is because they can afford to halt production of the steel rings. After taking into consideration their opportunity costs it would be the wisest decision for GM Thorborg to proceed with the production of plastic rings and immediately halt the production of the steel ones. PWI not only stands to bring in larger profits in the long term, they will also open the eyes of consumers who w ill soon become their clientele due to a better product offering APPENDIX: Fixed Overhead: Item Plastic Rings Steel Rings Material$17. 65$321. 90 Direct labor$65. 50$196. 50 Direct o/h $52. 40$157. 20 Total$135. 55$675. 60 Item Plastic RingsSteel Rings Profit Made (per 100 sold) $1,070. 35$232. 10 Life of Ring 8 Months 2 Months Steel profit x4 (plastic lifespan) $928. 40 Profit Difference $141. 95($141. 95) Total Revenue: Item Plastic Rings:Steel Rings: Profit per 100$1,350. 00 $1,350. 00 Cost per 100 $279. 65 $1,107. 90 Total $1070. 35$232. 10

Pagkalulong Sa Bawal Na Gamot

Critical thinking is an important quality to cultivate and for many educators, it is the goal of education. Here are a few examples of critical thinking from my own life. First, one of the things I try to do for work is to make good financial investments. For this to take place, you need to analyze everything or think critically. You need to know what is going on in the world (economically speaking), see what things are going to be in demand in the future, and act before others do.So, I drew up a picture of the world and what I thought would happen and I invested based on my convictions. All of this was borne out of critical thinking. Second, when I think back to my university days, I had to decide on a major. There were so many choices and I decided to go with a major that I not only loved, but also a major that would make me more marketable in the long run. I realized that I could study practically all the things I loved in various departments. Based on this, I chose the department that was most marketable.Critical thinking entails careful analysis of all the variables (or as many as you can cover) in a situation, using data and logic to process the information and shape the decisions. Other factors may also enter into the mix†¦ As I considered the timing of my retirement from classroom teaching, I reviewed the financial considerations regarding investments, pension and Social Security payments, options for other means of obtaining income, and tried to predict anticipated current and future expenses.All of this took time and research, but was â€Å"easy† in terms of recording figures that could be examined objectively. Harder to quantify but still vital to the analysis were my reflections on how I was approaching the challenges inherent in classroom positions. I evaluated my energy level, commitment to spending the time and effort outside of the classroom, and my enthusiasm for continuing my personal education in the field. I also felt that emotio ns did play a role in the process and did allow my feelings about continuing to work with middle schoolers enter the process. Bless them, but they are enough to wear anyone out after so long! ) The final piece in my decision-making process was the awareness that my father's health was declining and that I needed to make myself much more available to assist with transportation, supervision of medical concerns, and general involvement in trying to maintain a quality of life for him that is as good as possible for as long as possible. Is critical thinking fast and easy? NO! Is it important in many real life situations? YES!

Electron Microscopy Coursework Example | Topics and Well Written Essays - 5000 words

Electron Microscopy - Coursework Example A selected area aperture is inserted into the back focal plane of the objective lens to select the required beam. When the direct beam is selected, a bright field image is formed, and when the diffracted beam is selected, a dark field image is formed. Bright field image The given micrograph shows a bright field image of a MgO crystal. The crystal specimen appears dark with a bright background. The background appears bright because only the direct beam of transmitted electrons is selected and let to pass through the aperture. The surface topology and the raised texture on top of the crystal are clearly observable. This kind of image is obtained by placing the objective diaphragm or the selected area aperture in the back focal plane of the objective lens. The aperture allows only direct beam to pass through while blocking the diffracted beam. The direct beam appears as a bright central spot. The aperture also maintains the collection angle. As seen in the ray diagram below, the objecti ve aperture blocks the diffracted beam, allowing only the transmitted beam to reach the image plane. Darkfield image The given micrograph shows a dark field image of a MgO crystal. The crystal specimen appears lighter than the background. The background is dark. The edges of the crystal are highly pronounced.   In case of the dark field imaging, also called as the central dark field operation, the selected area aperture is not shifted, but the incident beam is tilted to allow the scattered electrons in the diffracted beam to pass through the objective aperture. A collective ray diagram for both bright field and dark field imaging is given below: Selected Area Diffraction Pattern The given micrograph shows the selected area diffraction pattern of a MgO crystal. The lattice structure of the crystal is easily decipherable from the given SAED pattern. Diffraction from a single crystal in a polycrystalline sample can be captured if the aperture is small enough and the crystal is large enough. To obtain such a pattern, the selected area aperture is placed in the image plane of the objective lens and used to select only one part of the image. Using projector lenses to focus on electron beams to obtain small spots on the object surface, the diffraction patterns can be obtained. Using this pattern, the lattice of crystals can be easily studied and it is also possible to determine the orientation relationships between grains or even different phases. 2. (a) From a lattice image obtained from a single crystal of BaZrO3 (Fig. 4) determine the magnification. Compare this with the magnification obtained using the scale bar. Calculate the length the scale bar should be. To calculate the magnification from the lattice image given, the following formula for magnification is used: Magnification (M) = A stepwise solution for the given problem is presented below: Step 1 Calculation of pixel to cm ratio: The size of the image is measured in pixels and centimeters and found to be: Height in pixels= 556 pixels= 14.7cm

Most important events in the history of Los Angeles Essay

Most important events in the history of Los Angeles - Essay Example The main objective of the report is to be able to present certain events in the history of the city of Los Angeles to achieve the present condition of economy and social status that it has now. One of the important events in the history of Los Angeles is the discovery of oil credited to Edward L. Doheny in 1892. Although prior to the said event there are indications of the knowledge of the people and settlers regarding the said deposit, Doheny is responsible for making the deposit known. The said event initialized the economic growth of the city when a large number of oil companies decided to invest and settle in the city limits if Los Angeles (La Botz 41). The importance of the said even lies on the significance of oil in the economy of the city. From the onset of the oil industry in Los Angeles, a number of other industries started to develop and helped the state of economy of the city. Another even that can be considered important in the history of the city of Los Angeles is the establishment of the Pacific Electric Railway. Through the said mode of transportation, the economic transactions and works of people are accomplished in a shorter period of time. In addition, being one of the basic necessities for traveling, the said form of public transportation aid the socio-economic state to improve. The Pacific Electric Railway covers the Southern California area in the 1920’s, connecting Los Angeles and Orange Counties (Henstell 13). Another event that can be considered to improve the economy of the city of Los Angeles is the establishment of the harbor in 1907-1909. The said even ushered the rise of related industries such as fishing, canneries, oil drilling and shipbuilding. These industries resulted in the improvement of commerce in the city specifically due to the fact that harbors are major sites of trading activities. The increasing number of related industries can also be considered in the increase in the

Analyzing and contrasting data mining based network intrusion Essay

Analyzing and contrasting data mining based network intrusion detection system - Essay Example The objective of this research is to acquire a better insight about Data Mining-Based Network Intrusion Detection Systems. In this present era the computers are sophistically connected to each other in a form of network. In such networks there is every possibility of intrusion to important data. In order to maintain the integrity, network data has to be secured. Electronic commerce (e-commerce) has made Internet usage most important part in everyone’s life and has become a major source of sending and receiving information. However, providing protection to the computers connected in a network is still a main issue to be tackled. In general, every organization wants their data to be safe and secure from the attackers. Information systems are easily accessible and can be intruded by the hackers over the internet if the networks are insecure. In this thesis, there are some procedures mentions for detecting network intrusions using data mining. This thesis also covers the different types of intrusions and justify how they can be best detected using available data mining tools. Data mining can be proved as a very useful method towards identifying any intrusion that might have taken place. The amount of extraction or hacking of data and intrusions are growing day by day. As a result, new intelligent Intrusion Detection Systems (IDSs) are put in place to mitigate the intrusion and safeguard the data. Intrusion needs to be detected as we cannot stop intrusions but we can minimize them and stop hackers from threats. Declaration I certify that this thesis is carried out in partial fulfillment of the requirements for the degree of Masters in Computer Science, and has no contents copied from any external sources except for those whose references are made with in the text. ---------------------------------- ------------- Mohammed Altaf Ahmed khan Date Table of Contents List of Figures Figure 2.1: Transition from Data to Knowledge (Fayyad, Piatetsky and Smyth, 1996) 10 Figure 3.1 Snort High-Level Processing Stages (Wheeler, 2003)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Figure 3.2 Bayesian Model Diagram Panda & Patra (2007)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.25 Chapter 1 Introduction In this age of the Information Revolution, there are obvious advantages that can be reaped from the vast and ever growing Internet Community in the web: 24/7 connectivity; robust e-commerce that simplified business transactions and operations; erasure of geographical separation and distance; and access to a multitude of modern means of communications. Yet, as benefits derived from being part of the Internet community are many to mention, one resounding concern that pervades this virtual world is security. Most, if not all, entities participating and part of the Internet world are on their toes, keeping their eyes over their own virtual place in the Internet. It can be said that SECURITY is one big important word in the Internet today. As of this press time, there are many unscrupulous entities that crowd the Internet and are ready to attack anyone and any site that has vulnerability in its network security setup. Since many e-commerce companies and enterprises depend on the Internet for its survival, it is not a surprise that there is a creation and formulation of different way to protect one’s network. Over the past couple of decades, techniques to secure network through latest technology have gained an importance and have proven to be a necessity to any entity maintaining and securing a network. The need for security has spawned in the creation and design of firewalls, cryptography, authentication and most of all intrusion detection systems. Among these security tools, network intrusion detection system holds a potential as a tool against computer crime. An intrusion detection system can simply be called the process of monitoring and an alyzing the events (ie. the traffic of packets going in and out of the network stream) that occurs in a computer system to enable to detect signs of security problems. Yet, as a network security technology tool, intrusion detecti