Philosophy of Education Essay Example | Topics and Well Written Essays - 1000 words - 1

Philosophy of Education - Essay Example Understanding students allow the teacher to know their capability and inability that will enable him address their needs effective. The definition that best fits education is Plato’s perspective. Plato views education as process of getting the prisoner out of the cave and empowering his with the skill that will enable him go for fellow prisoner left in the cave. This view illustrates the concept in all aspect prove what it should refill in an individual and the importance of the transformed individual to the society and the country at large. Eric’s comparison off education with value also draws my attention (John, 1693). According to him, education like value and irreproachable character cannot be realized by punishing or reward because when the reward will not be promised the student will not perform. This paper covers my theory of education, pedagogy, social and political component of education. After going through such elaborate and detailed experience in Plato’s parable and other issues, Aristotle’s Virtue Ethics and philosopher’s release, I now believe education is beyond the dictionary definition I knew. I view a student as volcano with the capability of erupt but lacking a trigger to induce the eruption. In my understanding, I consider education to as a trigger that can induce this objective. Every individual has the dream to attain; however, their potential may not be realized if the individual lacks the right information and if the imparting techniques employed in delivering this information right. I fully agree with Plato’s view of education. His description of education in his article Line and cave captures all the whole process of education in accurate and visual way than could be met by any definition. His view of education as getting a prisoner out of the cave prison, and empowering him with the right information, which will enable hi m go back and lift other prisoner effectively cover

Which aspects of Communism posed a challenge to liberal capitalism in Essay

Which aspects of Communism posed a challenge to liberal capitalism in the first half of the Twentieth Century - Essay Example Furthermore, in the communist system of Government basic needs such as health care and education are provided by the state since wealth was also equally distributed. The press was also owned and controlled by the state. The central focus of the communist system was on communal progression. On the other hand, the capitalist system was driven by the democratic system of Government and allowed for private ownership of property as well as press freedom. Furthermore in the capitalist system wealth was not evenly distributed since free enterprise was allowed, and its central focus was on individual progression1. Since the shift from communism to capitalism system was preferred towards the first half of the twentieth century, several aspects of communism posed different challenges to liberal capitalism. This academic paper shall focus on the different aspects of communism that posed challenges to liberal capitalism in the first half of the twentieth Century. This paper shall also address other related features such as the relationship between communism and coercion as well as how communism was understood in different parts of Europe2. Before the shift from Socialism to Capitalism in parts of Europe such as Russia, empires were under monarchs. The Russian society was composed into four groups namely the noble who were the ruling class, the upper class who were the clergy, the middle class and the masses. By that period, the ruling emperor was known as Tsar Nicholas the second and had unlimited political power. The noble and upper class owned majority of the land while the majority of the population entailed peasants who were poverty stricken and powerless. When the Russian system shifted from Communism to Capitalism, serfs could not own property hence market forces were not driven by free enterprise. Furthermore, the serfs were not completely free hence the Government was not democratic in any way3. Since theculture in severalcountriesincluding Russia

Painter Francisco de Goya Essay Example | Topics and Well Written Essays - 1000 words

Painter Francisco de Goya - Essay Example Francisco de Goya then moved to paint cartoon design for the royal tapestry factory in Madrid from 1775 to 1792, which was considered as the most important phase in de Goya’s artistic development. This exposure as a tapestry designer provided the experience for de Goya to paint genre paintings or paintings derived from everyday life. It made him a keen observer of everyday behaviour of people which served as the technical foundation for him to paint his later renowned works such as First of May which was a social commentary about peasant’s uprising against French occupation in Spain (www.franciscodegoya.net, 2014). He was also an avid follower of the works of Velazquez that influenced his looser and more spontaneous painting technique. Later, Francisco de Goya explored his method by learning neoclassicism which was gaining popularity over the rococo style during his time. He then became a established portrait painter to the Spanish monarchy where he was elected to the Royal Academy of San Fernando in 1780, named as painter of the king 1786 and a court painter in 1789 (www.franciscodegoya.net, 2014). As a court painter, Goya was fashionable painter and high society portraitist. During the height of his success, De Goya was not only a fashionable court painter but also an advocate of justice and a staunch supporter for ending the war. He is considered as a social recorder of his countrymen’s struggle and travails whose style was associated with â€Å"anciens regimes† or the â€Å"first of the moderns† (Web Gallery of Art, nd). Francisco de Goya’s The Third of May 1808 is his most known artwork. It featured a peasant being shot by a soldier in the middle of a night. It was intentionally painted with the face of the executioner kept to be anonymous to highlight the drama of innocent civilian that was about to be executed. In this particular work, the artistry was

Competation Law Coursework Example | Topics and Well Written Essays - 2750 words

Competation Law - Coursework Example According to researcher’s viewpoint, very first thing is that it is a competition and not competitors so that it is to be protected. And also the ultimate aim of every business is to please the customers so that it is very much necessary to avoid the customers harm. â€Å"I like aggressive competition – including by dominant companies – and I don’t care if it may hurt competitors – as long as it ultimately benefits consumers. That is for the reason that the chief and ultimate aim of Article 82 is to protect customers and this does, of course, need the defense of the undistorted competitive practice on the market. There are two main laws in UK that defending competitions that are, the Competition Act in the year of 1998 and the Enterprise Act in the year of 2002. These are laws are, supported by Articles 101 and 102 of the â€Å"TFEU† (Treaty on the Functioning of the European Union (TFEU) 1990) that are, previously the Articles 81 and 82 of the Treaty of the EC. â€Å"The Competition Act 1998 prohibits anti-competitive agreements between businesses. You must not, for example: †¢ agree to fix prices or terms of trade, eg agreeing price rises with your competitors †¢ agree with your competitors to limit production in order to reduce competition †¢ Share out markets or customers with your competitors - eg agreeing with a competitor that you'll bid for one contract and they'll take another. The law mostly applies to contracts among businesses with an important presence in the marketplace. But even the smallest company requires avoiding anti-competitive contracts like price fixing. In addition to formal contracts, the law also relates to other looser types of cooperation among businesses. The â€Å"Competition Act† (Competition Act 1998) forbids the mistreatment of a dominant position in a marketplace. This can apply to companies that have an extremely big market share. It is also an illegal and illicit offence for persons fraudulently engaged in certain kinds of cartel behavior in the â€Å"Enterprise Act 2002† (Enterprise Act n.d.). Fundamental aim of Article 82, when examining exclusionary conduct is the defense of competition on the marketplace as a way of enhancing wellbeing of the customer and of guaranteeing a well-organized distribution of resources. â€Å"Adopting an economics-based approach to Article 82 will also unify and provide a clearer and more consistent enforcement approach of the Treaty provisions on competition law† (The Reform of Article 82: Recommendations on Key Policy Objectives 2005, p. 4). The concern is to stop exclusionary behavior of the dominant organizations which is expected to limit the remaining competitive constrictions on the dominant organizations, consisting of entry of beginner, so as to avoid that customers are harmed. This denotes that it is competition and not merely competitors as such, that is to be confined and protected. In addition, â€Å"the purpose of the Article 82 is not to be protect competitors from dominant firms genuine competitions based on factors such as higher quality, novel products, opportune innovation or otherwise better performance but to ensure that these competitors are also able to expand in or enter the market and compete therein on the merits, without facing competition conditions which are distorted or impaired by dominant firm† (Jones & Sufrin 2008, p. 327). And also, Anti-competitive activities are injurious not only to customers but also to compan ies that contend moderately or which are themselves consumers of certain goods or services. So that in order to assess this statement, we require to be considered not only the short term harm but also both long and medium harm that may arise from the exclusion of competitors. Failure to obey with UK or EU competition law can have extremely grave consequences. â€Å"

An issue considered in the presentations or books Essay

An issue considered in the presentations or books - Essay Example This paper explores the concept of supply of labor, its dynamics, and key factors. Many economic theories describe supply of labor in unique ways owing to the dynamic nature of the concept. Perhaps it is imperative to note from the onset that the total hours and real salary rate are the fundamental components of supply of labor in any given economic system. The supply of labor curve, which is the graphical representation of supply of labor, depicts the theoretical wage rates versus labor. The vertical axis of the supply of labor curve represents the theoretical wage rate while the horizontal axis represents the amount of labor that workers are willing to toil for at any given wage rate (Chagny, Döpke, Plane, and Schmidt 61). The dynamics of the supply of labor depend on the compromise between leisure and labor. This tradeoff implies that workers earn more incomes by working for more hours and vice versa. However, such workers must cut down on the number of hours they spend on leisure in order for them to earn hire by dedicating more time for labor. Although this notion necessitates a delicate balance, it confirms the fundamental trade-off between labor and leisure. It means that a rise in the rate of real wage increases the opportunity cost for leisure. This trend leads to the substitution effect in the sense that the workers will develop a tendency to supply more labor (Soest, Das, and Gong 15). As workers dedicate more hours for labor, their earnings as well as their real wage rate goes up. Subsequently, the demand for ‘normal good’ leisure increases as the workers incomes rises. It means that workers will supply less labor in order to spend more hours on their ‘normal good’ leisure activities. They will develop the tendency of spending because of their higher income and they will dedicate more time (hours) on leisure activities. This tendency is called

Critically analyse and evaluate current developments Essay Example for Free

Critically analyse and evaluate current developments Essay In the 1980s and 1990s the cruise industry saw the emergence of a new market, which was younger people with considerable income but no families. The term DINKYs was given to these couples which meant Double Income No Kids Yet These couples were excellent to target as they had plenty of disposable income and they do not have any children to worry about, being able to go on holiday, when they like and where they like, spending their quality time together and not having to worry about the price. In 1990s 15% of the passengers who cruised with PO and Princess Cruises were from the UK and researches showed that there is still an active UK market. In 1998, the UK cruise market was expanding dramatically. Companies which had operated in the traditional holiday market were adding cruising to their portfolio and greatly increased their supply of cruise holidays for the UK market. Although cruising is loved by many travellers, there is still a staggering 98% of the population who have not taken a cruise, reasons identified by Dickinson and Vladimir (1997) cited in Cartwright and Baird (1999) revealed five main reasons why people do not cruise which consist it being too expensive, the exclusivity, family commitments, claustrophobia and sea sickness. Disabled consumers The disabled consumer group have become more interested in the cruising industry, many cruise liners did not offer ships which catered to disabled people. Now with the Disability Discrimination Act 1995, where all places who offer service have to make reasonable adjustments the cruise liners had no choice but to build disability-friendly rooms for their travelling disabled passengers. Not saying that they did not have these rooms before, but some cruise liners did not offer this service for the disabled consumer group, and it was against the law. There should be no problems for disabled people finding a cruise liner suitable for them as all cruise liners now offer fully disabled facilities within the ships to cater to the disabled consumer group. Family Cruising In the 1990s a major development which was companies targeting families with children was put in place, by providing facilities not only for the adults but also for the children to enjoy, now in 2005, almost every cruise line offers family cruises. If a cruise liner does not offer a family cruise they are missing out on making lots of money. Although there are still some cruises which specifically do not allow children, reason being because these cruises are for the older / retired people who do not wish for screaming, noisy, crying children and babies when they are trying to relax. Being a kid is all about having fun. Coincidentally, so is vacation. But kids and parents rarely agree on what is fun. To parents, fancy dinners, late night shows and reading by the pool are fun. Kids have more fun playing games, doing scavenger hunts, and going down waterslides. The good news is that all of these activities occur on a cruise, making a cruise the vacation of choice for todays families. Under the supervision of the youth staff, kids can play video games, eat pizza and play in a ball pit, while parents relax and have a fabulous five course meal. It is a parents and kids dream come true! (familycruise. com [online] 2005) The quote above was taken from www. familycruise. com an internet site which specifically caters for family cruises. Helping families to plan holidays which will keep both parents and kids happy on their holiday. Parents love to go on cruises so they have to be able to find a ship which caters for the family, letting the children have a good time on the cruise and also for the parents to relax and not have to worry about looking after their kids and think about what they are doing and are able to do on-board. The cruise industry has continued to grow rapidly since the introduction of family cruises. This might be due to parents now being able to have their dream holiday, a cruise, and not have to worry about their children as they can go too and have fully trained sitters to look after their kids and keep them occupied all day long. Price Cheap prices are what the lower-end consumers are looking for. A good price with an average cruise holiday, they cannot expect more than that as they are not paying a high price for a luxury cruising holiday. Although the cruise industry is very expensive, there are still many consumers who like to go on cruises. This could be due to status, as only the wealthier people can afford to go on these high-class cruises. In 1999, it was possible to obtain a seven day cruise from the UK for i 399 per person, which then was cheap compared to the top end cruises which were around i 2000 per person. Now in 2005, cruises prices start from i 599+ per person. This is rather expensive as the average family spends around that price for a holiday a year, not per person. Cheaper cruising prices should be being introduced and this would be an excellent idea as many lower-end consumers want to experience a good cruise but unfortunately do not have the funds. If cruise liners offered cheaper cruises with good experiences not only the wealthy passengers can go but so can the lower-end customers. Incentives Cruises in America often have many deals which include, prices starting from $399, book before Jan and receive an extra nights stay, children under 16 cruise for free and many more. This is a good way to make more sales and allow people to pick their company to another one. As there are many incentives available which is what the consumers are looking for as they are paying a high price for their cruising holidays. Receive our special Early-Booking discount and free hotel stay. (cruise. gr [online] 2005) The quote above is very popular within the cruise industry, this is the type of incentive the consumer wants to see to help motivate them to purchasing the holiday. Consumers today are very greedy and like value for money, if they are buying on the internet they will always look for sites which offer them incentives towards their holidays, or when buying in travel agent they will try to get some freebies towards their holidays.

Leadership And Change Management At Mcdonalds Commerce Essay

Leadership And Change Management At Mcdonalds Commerce Essay This report is conducted on McDonalds. In 1st section focus on change and resistances to change, real examples of change process and its implementation, scope of change at McDonalds and possible resistances and conflicts to change at McDonalds. The last section provides management role for making effective plan and strategies to implementation of new change in this way minimise the resistance from employees resistances against this change. Table of Contents Section Name of Contents Page no. 1 McDonald Profile 4 2 Change and Resistance to Change. 6 3 Real example of change process and its implementation. 7 4 Scope of Change at McDonalds. 8 5 Resistances and Conflicts to change at McDonalds. 10 6 Recommendations 13 7 Conclusion 16 8 References 17 cDonalds Profile: McDonalds started his business in 1940 with 1st restaurant opened in San Bernardino, California by Richard. It was the result of the thoughts of two brothers, Dick and Mac McDonalds who introduced a new revolutionary restaurant Speedee Service System in 1948 which was established on principles of the modern  fast-food restaurant. Speedee completely replaced with  Ronald McDonalds  by 1967. 1st time used as trademark on the name McDonalds on May 4, 1961, with the description Drive-In Restaurant Services which is still continues until end of June, 2010. The logo trademark on an overlapping, double arched M symbol was introduced in Sep 13 1961. The M double overlapped arched symbol logo was temporarily disfavoured by September 6, 1962. The modern double arched M symbol started in November 18, 1968. (McDonalds , 25 August , 2010 ,http://www.mcdonalds.co.uk ) The list of inventions, the Big Mac in 1968, the Egg McMuffin in 1973, the Happy Meal for children in 1979, or Chicken McNuggets in 1983 .At the present time, McDonalds have more than 31,000 restaurants in 119 different countries of the world of which a lot are franchised. (www.mcdonals.com.uk) McDonalds vision is to become worlds best and quick service experience restaurant for this purpose McDonalds delivering outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. In mission statements includes best employer or our people in each community around the world, excellent operational for delivery to customers and enduring profitable growth by expanding the brand and leveraging strength of McDonalds through innovation and technology McDonald Corporation ,2010) Change and Resistance to Change: According to Rev. Sharon Patterson that which people want to changes are babies who have wet diapers. We can be explained that change is an effort that consists of actual physical changes to operations and different exciting incentive is really painful process in the workplace (Bernerth, 2004) Change Process Model Though we all know and believe that progress means change, and we all want and need progress, but not even the prospect of attaining profit from change that everyone will ready and willing to hold change. On the other hand, it is widely believed and trust that most would resist change, (Duck, 1993) According to Duck (1993) bluntly he pointed out that change is intensely personal. but according to Petersen (2002) reckons that for many people, the spectre of change produces Factor of Fear, Uncertainty and Doubt. (Peterson, 2002) Since change is widely accepted all over the world as almost always from top management to down and its brings by the management, those people which are only being managed would also always show resist against change, before imposing change or before forward change its duty of manager to make a such type framework which should be overcome over all resistance before implementation. (Peterson, 2002) Resistance to change can be defined as its a perceived behaviour of organization members which are refuse to accept any change within organization. (Cheng Petrovic-Lazarevic, 2004).James Hunt says Resistance isnt an indication that something is wrong with what you are trying to change. It is an indication that something is happening. Ansoff defined Resistance as its only cause of creation unexpected delays, costs and instabilities into the process of strategic change (Ansoff, 1988). Resistance is any employee behaviour trying to stop or delay in any change. (Bemmels and Reshef 1991) Real example of the change process and its implementation. British Airways. Past in 1981, British Airways hired on board of Directors a new chairperson.  When this chairperson joined, he noticed that the company was very unproductive and was wasting a lot of valuable resources in useless activities.  To make the organization efficient and increasing the profit ratio he decided to restructure the entire organization.  He realized that Change Methodology Management Plan is the best way to serve that purpose. (Jean Scheid, 2010) Systematically, the British airways started reducing workforce.  But, before started this, through his change management leadership, the chairman gave the all reasons for the restructuring and privatization of the company in order to prepare them for the future change.  He directed his company through a hard time that could have been terrible without  effective change management resistance communication just only through his Leadership Communication (Jean Scheid, 2010) Scope of the Change at McDonalds. The scope of this change for McDonalds is limited to the application of the Integrated marketing Communication (IMC) as part of the marketing strategy of the McDonalds. In this change, the most important area that had been given attention is the advertising and promotional campaign of the company.   Usually, advertisement or promotional activities are concerned as an open sponsorship of offering products, services and any ideas through the use of any mode of communication. In this purpose, there are different kinds of mode of communication or media which are use for advertising and promotional campaign. Basically, in this new Integrated marketing Communication (IMC) theme will be major focus on advertising and sales promotion activities. Particularly this change will give importance to the Integrated Marketing Campaign (IMC) as part of the marketing strategy of the McDonalds. (McDonald Corporation , 2009) Basic aims of Integrated Marketing Campaign to take on a new health-conscious rule that would be constant with the latest trend of health awareness and the growing concern in corpulence among children and target market. In addition, its aim is to  introduce the implementation of a new and separate menu of low fat for children, planned to counter the rising bad publicity being thrown at McDonalds. The company is well known that this new strategy which most concerns with the health of consumer would effectively inform both children and parents regarding the nutritional value of new, McKids Meals, and how these meals are different from the traditional McDonalds meals.  In addition, the implementation of the new innovation namely Integrated Marketing Communication might be able to provide an effective advertising and public relations campaign that would successfully introduce the new McDonalds change to the world. For implementation of this new change in the organization, the company has been able to create a team that would be responsible for all essential matters related this change.(McDonald Corporation, 2009) The major focus of this change would be on the sale promotion and advertising, not only to mention other marketing mix which would be included and participated to make successful this innovation or change. Today McDonalds different kinds of menu for kids had faced different criticism, mostly in terms of its nutritional contents. The Integrated Marketing Communication has been implemented only changing public image towards the McDonalds. We can say Integrated Marketing Communication is a technique for ensuring that a companys mission and vision is included and promoted in every advertisement or promotion that will be happened (McDonald Corporation,2009) According to Forgeson and Green Basically there are three major categories of change resistances are organizational, group and individual. The following are resistance or conflicts faced by McDonalds during implementation of this change: McDonalds employees and customers, McDonalds organizational culture and behaviour. (Mabin, Forgeson Green, 2001) Resistances and Conflicts to change at McDonalds:   1st resistances due to reactions of the McDonalds staff and customers of the company , some employees are in favour of this new change and some are against this new change mean using the Integrated Marketing communication. Managers and some employees only against this change due to fear, they think might be this change instead of resolving problem it will increase the problems of the company. There are not only employees have negative reaction towards this change but also customers are not showing positive reaction towards this campaign so it lead o another conflict in the shape of not positive attitude of customers towards this new change in this way McDonalds cant achieve benefit from this change as whole of the company.   One more resistance against this new change of the company the shortage of qualified personnel in company who assigned the maintaining these tasks to maintaining crew and application of this new marketing change but they are not much professional so this is the conflict in the way of new change. In strategic implementation of the change there are lot of barriers and enablers which are attributed as the main factors for the success or failure of the implemented changes. Barriers may include different resources which are not may be available for the innovation process. These include insufficient financial budget, organizational or stakeholder resistance to change and ineffective used of communication media. One more of the conflicts or resistances that may arise in the implementation of change in an organisation are the absence of support in sustaining the success that can be achieved in the change process. (Cheng Petrovic-Lazarevic, 2004) According to Carlopio Innovation is a social process that should be undertaken in a regular phases and not just a decision event so within McDonalds these forces are the ones attributed which may hinder strategic implementation of the innovation. The company may not be able to implement the Integrated Marketing Communication as part of its marketing strategy lacking of one of these hurdles, or incapability to handle these hurdles effectively, the company may not be able to implement the Integrated Marketing Communication as part of its marketing strategy.(Carlopio, 1998) The difference in culture between the different employees of the organization is another inner conflict. Due to difference in cultures in McDonald in different members of the company so in this way they unable to do work in pleasant environment and in good way and also this cultural leads to create difficulties in the way of implementation of new change in organization. According to Wilkins Dyer the administration and management of the management of McDonalds must be identify and understand those subcultures that might provoke a work environment more or less empowering than the larger organizational system at the time of assessing the interaction between culture and empowerment. (Wilkins Dyer, 1988). Recommendation: In restaurant industry managers play vital role in any change so in this way what McDonalds managers pay specific attention at the time of implementation and initiating change towards reducing possible resistances and achieve better organization performance. Manager is the person who initiating and start the change and employees have to accept and adopt it. Through Effective communication, perception of managers actions, employees attitude and harmonious working situation can be overcome resistances to change and also play important role in attaining better organizational performance. Implementation of Change in the Restaurant Industry Effective communication is the most important components in restaurant industry and played a vital role in the success of organizational operations. Effective communication is very important among the managers and employees and among the employees to employees.Good listening skills are the essential for a successful manager of any organization specially in fast growing fast food industry. Before, after and during the change process managers should carefully listen to the employees opinion and should modify the new change according to the opinion of the employee. For implementation of successful change in organization it is compulsory for manager he should always alert regarding employees reaction towards change. McDonalds Managers should realize that if employees against that change and dont want to cooperate with them so in this way customer service delivery will get worse. Conflict may arise amongst colleagues and managers when employees resist change. In this way employees may not perform well which directly effecting reputation of restaurant and might be it will also become cause of resignation of employees. So befre implementation of new change McDonalds managers listen very carefully arguments of employees and change the situation according the time need and should avoid the create bad environment in which employees proved poor environment for work and end all go for resignation. Not only this but also they should encourage the employees for better service and development of performance of the company as well as the employees.. So there should be a framework for possible improvement in efficient working system and better customer service within a working environment. This framework indicates and encourage to both parties managers and employees should look for a better technique of getting things done. We should clear one thing improvement always goes along with change. If there is no improvement, it means no change in this way restaurant will most likely become sluggish in particular when unforeseen circumstances or events occur restaurants and that time might be it will very difficult to keep pace with competitors. Managers should also provide a pleasant environment to employee for keeping happy to workers and cheerful staff will contribute to higher level of motivation and high performance. High-spirited employees would be able to creation and maintain harmonious working relationship with workmates. Managers should always maintain and keep a lovely pleasant environment for employees to keep them motivated because stressful environments always negatively impact the restaurant (A Paton, R. and Maccalman, J. ,2008) Further more, the success of the new change is still under process and difficult to convert the children attitude towards healthy fast food meals. But at the other hand, there are very strong chance for this success due to strong campaign and promotion activates for prompting the characteristics of the this new change. Furthermore, McDonalds should assure the message has been reached to every child in 119 countries where McDonalds is serving for this purpose help from every type media is the best strategy. There should be a new theme for new advertisement I love it even more! and hopefully this new theme and way of advertisement will inspire the parents and also encourage the childrens towards healthy food. This campaign should be long lasting, strong concerned on healthy characteristics of this new change and should be in friendly way like kiddie-friendly way. If McDonalds carefully make plan and use best strategy and good and effective method for implementation of this new change so there are bright chance of the success of this new change and in this way company can achieve very easily mission and objectives of the company. The most concerned of this company to give image of health conscious which is good match with the latest trend of health conscious measures for this world and also for the future world. Conclusion: According to Beverage the management change leaders must be willing to keep their fingers on the pulse of the organization, by monitoring what is working and what is not working and in the change process.   The management must create s safe environment for changes, reassure, support, and commitment on the organization in order to application the strategy of change effectively and successfully (Beverage (2003) Therefore, it is concluded that, changes of management is not bad until they enhance the competitiveness and power of an industry. If any change implicated through proper planning and investigation so it will be very effective and will also increase the performance of the organization. So organizations should impose the any change at the right time when studies proved that no time of change. Because we dons forget the change management system not only critical and complex but also very sensitive so only one wrong decision of any company in any change might be it push company to in under clouds and prove harmful for organization profit and inspite giving development instead company feel difficult to survive in perfect market. This is strongly recommendation for McDonalds that must see and again and again ensure that future changes are well very planned there implication is very carefully because these changes will be cause of the success /or failure of any company.